New Braunfels Edition | September 2025

BY ANDREW CREELMAN & AMIRA VAN LEEUWEN

Mrs. Crust & Co. This new cottage bakery o ers delivery and pickup of various homemade baked goods from sourdough breads to chocolate chip cookies and more. • Opened July 21

12 Cavender’s Boot City This Western apparel store sells cowboy hats, boots,

Now open

pants and more. • Opening TBD • 1671 I-35 S., Ste. 208, New Braunfels • www.cavenders.com

• Serving New Braunfels area • Facebook: Mrs. Crust and Co.

13 Cava The chain restaurant specializes in Mediterranean-style foods and serves bowls and pita wraps topped with Greek-inspired items like Tzatziki, Harissa and various dressings. • Opening TBD • 323 Creekside Crossing, Ste. 117, New Braunfels • www.cava.com

Coming soon

8 Fruition Fruit Blendz The Acai food bowl truck—owned by Anita Bitela and Gerry Sandoval—known for its from-scratch, customizable Acai bowls and smoothies—is opening a brick-and-mortar location. Bitela and Sandoval plan to add juice cleanse options, gourmet toast and co ee to their menu. • Opening fall • 840 S. Business I-35, New Braunfels • www.fruitionfruitblendz.com 9 Texas Roadhouse The restaurant o ers classic American steakhouse fare, including ribs, burgers, salads and sandwiches.

17 Elements Art Collective & Gifts The gift shop—locally owned by Sarah Donovan— will sell river-themed gifts, desert inspired artwork, handmade jewelry and more. • Opening Aug. 30 • 412 N. Union Ave., New Braunfels • Instagram: Elements Art Collective & Gifts

Relocations

14 Natty Men’s Boutique The men’s clothing store has relocated from 301 W. San Antonio St. Natty Men’s Boutique sells men’s clothing, hats and accessories. • Relocated Aug. 1 • 297 W. San Antonio St., New Braunfels • www.staunchtradition.com

• Opening mid-November • 3206 I-35, New Braunfels • www.texasroadhouse.com

In the news

10 Academy Sports + Outdoors The store sells sporting goods from athletic wear to hunting equipment to —shing gear. • Opening Q4 of 2025 • 159 I-35 S., New Braunfels • www.academy.com 11 Sprouts Farmers Market The organic supermarket chain sells a range of natural and organic foods, will be located next to HomeGoods. • Opening early 2026 • 275 Creekside Crossing, New Braunfels • www.sprouts.com

15 Heidelberg Lodges The hotel and vacation rental—o ering small, riverside cottages—is undergoing renovations that include refurbishing rooms, a new pool and beach volleyball courts. • 1020 N. Houston Ave., New Braunfels • www.heidelberglodges.com 16 AudioNova This audiology clinic sells hearing aids and o ers testing and tinnitus treatment and renamed and rebranded its location in the spring. • 1529 Common St., New Braunfels • www.audionova.com

18 Naturally Café The restaurant is planning to renovate its location this fall. New signage will be added and there will also be a redesign of its exterior and interior, according to the café’s management team. • 2302 Gruene Lake Drive, New Braunfels • www.naturallynb.com

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Dr. Audrey Raley

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NEW BRAUNFELS EDITION

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