Business
BY ANDREW CREELMAN
Cheryl Fisher, executive director of The Brauntex Performing Arts Theatre, holds a guitar.
The Guitar Bar features signed guitars from many famous artists, like this acoustic guitar that was signed by Johnny Cash.
PHOTOS BY ANDREW CREELMAN COMMUNITY IMPACT
The Brauntex preserves history with its Guitar Bar
A tradition for musicians at The Brauntex Performing Arts Theatre is to sign a guitar before leaving, Fisher said.
and concession stand while also displaying an array of guitars for people to learn about the venue’s past. A closer look There are two guitars inside the Guitar Bar that have collected signatures from countless artists who’ve performed at The Brauntex from 2017 to the present. Aside from the guitars, the new area can also host private events and provide respite for the audience during intermissions at shows, she said. “It’s more than just a bar, it’s a celebration of music history and the artists that come here,” Fisher said. “This theatre has always been about the community. We’re always thinking, what’s next?”
Since rst opening in 1942, the Brauntex Per- forming Arts Theatre in downtown New Braunfels has seen decades of history, movies and live performances. Executive Director Cheryl Fisher said the venue has a tradition where artists sign a guitar follow- ing a performance to mark where they’ve been in their career. Long story short In September 2024, Fisher said she had a vision to commemorate the musical history of The Braun- tex. She also said she wanted to create a secondary bar and concession area for audience members. Inspired by the signed guitars, Fisher said she had the perfect idea—to create a new space for a bar
S. CASTELL AVE.
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290 W. San Antonio St., New Braunfels www.brauntex.org
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