REGIONAL DEVELOPMENT
H E B o cially debuted in Frisco Sept. 21 with grand opening sales. The Frisco location is one of six announced H E B stores that will be in the Dallas-Fort Worth area. (Photos by Colby Farr/Community Impact)
Area’s rst H E B opens, o ers curbside pickup to avoid lines
BY MIRANDA JAIMES
Frisco’s H E B creates 700-750 jobs with a starting pay of $15 an hour, ocials said. At the front of the store is a Sushiya counter serving sushi, with four options unique to the Dallas-Fort Worth area. Additional store highlights include more than 50 items of precut fruit and more than 65 avors of fresh- squeezed juice in the produce section; more than 250 varieties of cheeses in the deli department; and a beer and wine section featuring more than 2,200 di erent types of wine and 850 di erent types of beer. To help serve large crowds, H E B regularly has 14 checklanes and 10 self-checklanes. Eight ex checklanes were brought in for opening through the rst few weeks to accommodate the expected volume of customers. At a ceremony Sept. 20, H E B com- memorated the store’s grand opening with a $10,000 donation to the Frisco ISD Career and Technology Center’s Agriculture and Culinary Arts Program. When the store was announced last year, H E B gifted a total of $50,000 with donations of $10,000 each to ve organizations. The second Dallas-Fort Worth-area H E B will open in Plano on Nov. 2 as of this publication’s print deadline. The company previously announced planned locations in Allen, McKin- ney and Mans eld. The company announced plans to construct a store in Fort Worth, near Alliance Town Center, on Oct. 26. It will be located at Heritage Trace Pkwy. and North Riverside Drive.
The rst H E B store in the Dal- las-Fort Worth area opened in Frisco at 6 a.m. Sept. 21, greeted by an early line of about 1,500 excited shoppers. The 111,000-square-foot store follows the company’s agship format and includes a full-service pharmacy with a drive-thru, an outdoor essen- tials department and a True Texas BBQ restaurant with a drive-thru. Several other hallmarks of traditional H E B locations are included at the Frisco store, including a bakery, a deli, and curbside and home delivery. “Opening our agship H E B format in the DFW area has been an aspira- tional goal of ours for many years, and the company has a long-term commitment to serve a broad range of customers and communities across North Texas,” said Stephen Butt, presi- dent of the Central Market Division and H E B board member, in a statement. In honor of the store opening, a new Cafe Olé co ee blend, Taste of DFW, has debuted at the Frisco store. The blend features a medium-bodied co ee with caramel, chocolate and pecan avors. The Frisco store also o ers specialty bakery items, such as chapati and roti breads. It is the rst store to feature two tortilla makers to meet the expected demand of the area. “This store was designed to re ect the people of Frisco,” H E B Executive Vice President Juan-Carlos Rück said. “We’re super excited to be part of this growing community. We hope to pro- vide everything you need and more.”
H E B’s debut seasonal section contains Halloween and Día de los Muertos decorations.
2015 H-E-B purchases land in Frisco. MARCH 2021 O cials announce plans to expand H-E-B into Frisco and Plano. JUNE 2021 The Frisco location breaks ground, and plans are announced for a store in McKinney. SEPTEMBER 2022 The Frisco store opens. H E B HISTORY IN FRISCO H-E-B’s debut in Frisco unfolded over several years. Every day the Cooking Connection team will showcase quick and nutritious meal options.
Confetti falls as the ribbon is cut for the new H E B in Frisco on Sept. 20.
H E B Frisco 4800 Main St., Frisco
469-473-4419 www.heb.com Hours: Mon.-Sun. 6 a.m.-11 p.m.
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SOURCE: H E B COMMUNITY IMPACT
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GRAPEVINE COLLEYVILLE SOUTHLAKE EDITION • NOVEMBER 2022
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