McKinney | November 2025

Dollars pouring in From the cover

The overview

Liquor stores in McKinney by permit issue date

2023 1 McKinney Wine Merchant & Fine Spirits 2 JMG Liquor

11 The Hy-Life 12 On The Run Liquor 13 Goody Goody Liquor 14 Pelican Liquor 15 The Liquor Yard 16 Freespirit Liquor 17 Fossil Creek Liquor 18 Empire Liquor 19 Black Tie Liquor 20 My Liquor Zones 21 JMG 2 Liquor 22 Royal Kings Liquor 23 Sips Fine Wine & Spirits

24 Fossil Creek Liquor 2025 25 Fizz Wine & Liquor Pending package liquor store permits 26 Champion 27 Fiesta 1933 Spirits

Nov. 8 marked the third anniversary since McKinney residents voted to allow package liquor stores to open within city limits. More than 75% of voters approved the ballot proposition in fall 2022, and McKinney’s rst liquor license was issued in January 2023. Before the proposition, stores were only allowed to sell beer and wine for o-site consumption. Since then at least 25 licenses have been issued for package liquor stores, and sales have generated more than $817,000 in sales tax revenue. Sales tax is collected by the city to fund general operations, including its police department, re department and public works department. Lisa Hermes, president of the McKinney Chamber of Commerce, said the sales tax boost was important to maintain McKinney’s quality of life. “Anytime we can make our sales tax dollars grow, that only osets the dependency of tax dollars from property tax,” she said. “For the homeowners, that’s really important.” McKinney’s rst liquor sales permit was issued to McKinney Wine Merchant & Fine Spirits, then known as McKinney Wine Merchant. Owner Andy Doyle said he was always interested in selling liquor but was waiting for the proposition to pass. “Without liquor, I’d be turning away so much business,” Doyle said, estimating more than half of the store’s sales come from liquor.

3 Choice Beverage 4 Firewater Liquor 5 Reggis Liquor 6 Spec's Wine, Spirits & Finer Foods 7 A-1 Liquor 8 Jerry's Liquor and Fine Wine 2024

28 Skip's Beer, Wine & Liquor 29 Skip's Beer, Wine & Liquor 30 Spec's Wine, Spirits & Finer Foods 31 SR Liquor 32 The Hy-Life

9 Craft Brews 10 Luxe Liquor

Prosper • Package liquor proposition passed in 2020 • 6 stores

20 11 22

UNIVERSITY DR.

380

McKinney

18 2

ELDORADO PKWY

32 30

DNT TOLL

10 24

9 12

Frisco • Package liquor proposition failed in 2016

Plano • Package liquor proposition passed in 2013 • 50 stores

Allen • Package liquor proposition passed in 2016 • 16 stores

SRT TOLL

MAP NOT TO SCALE N

SOURCES: CITY OF MCKINNEY, TEXAS ALCOHOLIC BEVERAGE COMMISSIONCOMMUNITY IMPACT

Measuring the impact

Mapping it out

Despite sales tax revenues not meeting local proponents’ initial expectations for package liquor sales, Hermes said the outcome was still a finan- cial success for McKinney. A 2008 study by Texas economist Ray Perryman estimated a community the size of McKinney could see an increase in local sales tax revenue as much as $1.34 million. “It’s still money that was saved,” Hermes said. “It’s still money that’s not going somewhere else.” Nearby communities such as Plano, Allen and Prosper already allowed package liquor stores. The chamber’s board of directors identified it as an opportunity to bring that revenue to McKinney. “We knew that we were losing that money, and we wanted to keep those dollars working for us here in McKinney,” Hermes said. The chamber drove the effort to place the proposition on the ballot and campaigned in favor of it, Hermes said. Hermes said the calculation cited from the 2008

study may have been diluted because other Collin County cities “beat [McKinney] to the punch.” Plano, Allen and Sachse all passed package liquor propositions in the 2010s. “If you were the first one in Collin County to pass it, then you probably would have a higher sales tax number,” she said.

The city collects a 2% sales tax on goods sold in McKinney, including package liquor.

2%: city of McKinney sales tax rate

1%: general fund • Public safety • Infrastructure and maintenance • Parks and recreation

McKinney sales tax revenue generated by package liquor sales

Fiscal years

0.5%: McKinney Community Development Corp. • Local grant programs • Quality-of-life initiatives • Infrastructure support 0.5%: McKinney Economic Development Corp. • Innovation fund for startups • Local development support • Workforce development support

$506K

2022-23* 2023-24 2024-25

$269K

$42K

+1,104.8%

SOURCE: CITY OF MCKINNEY/ COMMUNITY IMPACT

*MEASURES FROM JANUARY 2023 THROUGH SEPTEMBER 2023

SOURCE: CITY OF MCKINNEY/COMMUNITY IMPACT

COMMUNITYIMPACT.COM