Heights - River Oaks - Montrose Edition | February 2023

BUSINESS FEATURE

BY LEAH FOREMAN

A latte at Tenfold Coee is served with art depicting a swan.

Jacob Ibarra founded Tenfold Coee in the Heights in June 2020. (Photos by Leah Foreman/ Community Impact)

Coee is roasted on-site within view of customers.

Tenfold Coee oers pastries from Houston-based Love Croissants.

UPCOMING EVENTS

Tenfold Coee Without walls, Heights spot combines roaster, cafe and lab T enfold Coee does not resemble a traditional coee cafe. It has an expansive deck [customers] to see us doing work; I wanted them to ask questions.”

Tenfold Coee hosts events and classes throughout the month, typically on Saturdays.

• Feb. 18: Specialty series, espresso (1-3 p.m.) • Feb. 18: Neighborhood series, cafe quality coee at home (4-6 p.m.) • Feb. 25: Specialty series, latte art (1-3 p.m.) • Feb. 25: Neighborhood series, cafe quality coee at home (4-6 p.m.)

Robert’s Floors Inc. R Mexico, El Salvador, Guatemala, Brazil, Colombia, Tanzania, Ethiopia and Burundi. Ibarra also teased his plans to create a cold brew venue concept. In addition to classes on subjects such as espressos and latte art, Tenfold hosts various events each month, such as tastings from local restaurants. Through these Saturday classes, Ibarra has gotten to know his customers. “If you spend two hours teaching somebody, you learn about them,” he said. “And so, it is so cool to see those people here, because you got this shared experience, and it’s like, yes, they’re customers, but they’re friends.”

Since opening in June 2020, Ibarra went from hosting tented events in Tenfold’s parking lot to partnering with other local businesses, such as fellow Heights coee concept Wild as well as Jordi Roca’s Rocambolesc in Uptown Park. Ibarra said he plans to move the roaster to a large warehouse space and renovate the footprint of the Aurora Street location to include updates, such as an expanded merchandise shelf. The company’s rst line of merchandise features a nod to the brand’s partners in several Spanish-speaking coun- tries: “Somos Tenfold,” or “We are Tenfold.” Tenfold has partners in

outside, and inside there are three distinct areas: the cafe, the roaster and the lab for classes. But no walls separate these inte- rior spaces—one can watch coee being roasted while placing an order or peek in on a coee-making class from across the room. This is the vision Jacob Ibarra, Tenfold’s founder and managing director, had for the space after spending years as a buyer for specialty coee brands. “My goal here was to basically drive curiosity,” Ibarra said. “Here in Houston, there’s not that many roasters visible. ... I wanted

Tenfold Coee 101 Aurora St., Houston www.tenfoldcoee.com Hours: 7 a.m.-6 p.m. daily

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HEIGHTS RIVER OAKS MONTROSE EDITION • FEBRUARY 2023