San Marcos - Buda - Kyle Edition | May 2025

Business

BY JAMIE MOORE

The store is lled with antiques and plants.

JAMIE MOORECOMMUNITY IMPACT

Daughter of the Wild is owned by Nikkye Vargas.

JAMIE MOORECOMMUNITY IMPACT

Daughter of the Wild brings creativity, community In a changing downtown, Daughter of the Wild stands as a reminder of San Marcos’ creative, community-driven spirit.

“It was a part of his vision too; he’d always been like, ‘Oh, I just see you having a shop downtown that’s kind of like a museum,’” Vargas said. What’s special about it? Vargas says the store is somewhere where peo- ple can come into the space, let down their guard and tap into their inner creation. “I know that a lot of people who come through San Marcos don’t necessarily live here, but they’re experiencing a very special, magical place that is my home, and I want to ... give them something tangible to recall when they think about San Marcos,” Vargas said.

Bubbles greet guests outside the storefront.

JAMIE MOORECOMMUNITY IMPACT

Owner Nikkye Vargas has created what she calls an “I Spy” store—lled with handmade jewelry, vintage items, antiques, plants, and natural materials—all curated to reect her commitment to sustainable business. The backstory It was the loss of her father in 2015 that truly shifted her focus, according to Vargas. In the midst of grief, Vargas felt a deep urge to honor his memory by embracing her artistic side, a move that led her to open her rst brick-and-mortar location in 2016, just across from the HEB on West Hopkins Street.

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218 N. Guadalupe St., San Marcos www.daughterofthewild.com

NOW ACCEPTING NEW PATIENTS   

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SAN MARCOS  BUDA  KYLE EDITION

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