BUSINESS FEATURE Utopia Food + Fitness Southlake business focuses on health, tness G uy Gonzales said he felt frus- trated with the tness and health industry in 2017 when
BY HANNAH JOHNSON
is di erent, and plans have to be customized to each person. For nutrition, clients select meals that have a balanced ratio of protein, fat and carbohydrates. Clients choose breakfast, lunch, dinner and two snacks. Gonzales said the meals can be ordered online and picked up at Utopia during the workout session. He said the majority of someone’s health comes from what a person eats. In a world of convenience with fast food and takeout, Gonzales said it can be di cult to eat healthy. “Nutrition is a big portion of it,” he said. “Even if you go to the gym, and you work out really hard, the missing component is, ‘What do you eat?’” Workouts are strength-based and supervised by a trainer. Each exercise machine works separate muscle groups to achieve a balanced workout and build muscle, he said. “Most people hate cardio,” Gon- zales said. “It’s not a great use of time, right?” On average, he said people who come to Utopia have tried 16 di erent diets or workout plans. Everyone’s reason for wanting to make a change is di erent, Gonzales said. He has seen clients wanting to get in shape before their wedding or clients who are grandparents and want to be with their grandchildren a little bit longer. “Our mission is to deliver people’s ‘Why?’ and help them improve their lives, Gonzales said.
he was retiring from a corporate job he had worked at for more than 25 years. During that time Gonzales went to the gym ve times a week for 90-minute sessions. But he said he was still not nding the results he wanted. A friend then told him about Utopia Food + Fitness. Utopia’s concept is a strengths- based workout, twice a week for 20 minutes. Along with the workout, clients follow a nutrition plan with ready-to-eat meals, he said. Gonzales said he did not believe that could work. But he tried it and his body fat went from 19% to 11% in six weeks. “It was unbelievable,” Gonzales said. “I was blown away.” Gonzales joined Utopia’s team as an inves- tor and advisor. Now, he is CEO of Utopia Food + Fitness. Utopia has locations in Plano and Preston Hollow. A Southlake location opened in 2017 before moving to Commerce Street this summer. Mem- berships are $149 a month, which includes two workouts a week and $40 of credit toward meals, Gonzales said. Utopia’s tness and nutrition plans are tailored to each individual. Gonzales said everyone’s body
Company CEO Guy Gonzales said the mission of Utopia Food + Fitness is to "improve people's lives through health and tness."
HANNAH JOHNSON COMMUNITY IMPACT
STEPS TO JOINING CEO Guy Gonzales said each nutrition and exercise plan is customized to a client. Clients’ intake process includes three steps.
STEP 3: BUILD MUSCLE Clients are put on a program to workout twice a week in 20-minute sessions to lengthen and strengthen muscles. Gonzales said Utopia feeds clients to their metabolic rate. Meals are planned for clients. STEP 1: THE INBODY TEST This body composition analysis helps calculate a Basal Metabolic Rate, caloric intake and exercise routine. STEP 2: MEAL PLAN
The banana pudding snack ($3.99-$5.99) is topped with banana slices, vanilla wafers and non-dairy whipped cream.
COURTESY UTOPIA FOOD + FITNESS
“OUR MISSION IS TO DELIVER PEOPLE’S ‘WHY?’ AND HELP THEM IMPROVE THEIR LIVES.” GUY GONZALES, CEO
The chicken salad spinach wrap ($9.99- $13.99) comes with Roma tomatoes and lettuce in a spinach- avored tortilla.
COURTESY UTOPIA FOOD + FITNESS
Utopia Food + Fitness 280 Commerce St. Ste. 145, Southlake 817-329-1888 www.utopia .com Hours: Mon.-Thu. 5:30 a.m.-8 p.m., Fri. 5:30 a.m.-5 p.m., Sat. 7 a.m.-2 p.m., Sun. closed
E. SOUTHLAKE BLVD.
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GRAPEVINE COLLEYVILLE SOUTHLAKE EDITION • OCTOBER 2022
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