Business
BY JOVANNA AGUILAR
From left, Little B’s is operated by Christina Ashworth, Leticia Waith-Mair, Lindsey Loftin and Ryan Hammons.
The banana pudding cheesecake is a top seller.
Little B’s Bakery specializes in creating unique custom cakes to help make clients’ dreams a reality.
PHOTOS COURTESY LITTLE B’S BAKERY
Little B’s Bakery specializes in custom cakes
Growing up in Splendora, Lindsey Loftin said she found joy in the kitchen baking fudge, cookies and brownies with her mother. With an entrepreneurial mindset since grade school, Loftin often sold her baked goods to her classmates. Years later, she discovered that her love for baking could be as rewarding as running her own business. After working at several local bakeries for close to a decade, Loftin founded Little B’s Bakery in June 2025. What’s in the name? Loftin said the name of the bakery was inspired by her nickname growing up. “Growing up, my family always called me ‘Little B’ because my middle name was Belle,” Loftin said. Named to represent a busy baking bee, Loftin designed her own logo featuring a bee made out of baking tools including rolling pins as legs, whisks as wings and a piping bag for the body. What to expect Operated alongside a sta of four bakers who Loftin met at bakeries where she previously worked, Little B’s Bakery provides a personalized customer service experience for all walks of life. From her time working at other bakeries, Loftin said she learned both how a business should and should not operate.
At Little B’s Bakery, Loftin said customers are treated with kindness and knowledgeable sta are there to guide them through the whole process. “I really strive to make people feel as comfortable as possible with us, and not feel like they don’t know what’s going on,” Loftin said. “A lot of places act like you should know everything right o the bat.” From the oven Specializing in custom cakes and chunky cookies, Loftin said baked goods at Little B’s Bakery are made from scratch with quality ingredients, including chocolate sourced from California. With a variety of cake avors o ered, Loftin said the white chocolate raspberry cake is one of the most-requested avors. Other best sellers include the bakery’s lemon bars, banana pudding cheesecake, strawberry shortcake and lemon blueberry cake. To pair with its baked goods, Little B’s Bakery also o ers co ee including lattes and cappuccinos as well as hot chocolate during the winter. “I really appreciate [my team] and everything that they do ... I would absolutely not be able to do it without all of them ... they are really what keeps me going, and are the foundation of this place,” Loftin said. Looking ahead, Loftin said she plans to add Door Dash delivery services and hopes to someday expand with a second location in the Spring area.
Little B’s Bakery o ers a variety of macaron avors.
The Bisco brownie is made with chocolate sourced from California.
NORTHPARK DR.
59
494
RUSSELL PALMER RD.
N
1310 Northpark Drive, Ste. 400, Kingwood www.littlebsbakery.org
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LAKE HOUSTON HUMBLE KINGWOOD EDITION
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