BY HANNAH JOHNSON & ALEX REECE
Zooming out
Going forward
Prosper ISD's student athlete population
Student participation in PISD’s school sports is growing alongside the district with 2,480 students joining the athletics program between the 2019-20 and the 2023-24 school years. The growth can be seen in the number of events—there were 465 sporting events hosted during the 2021-22 school year and 557 hosted during the 2023-24 school year, according to district data. The district sold 119,101 tickets for all district athletic events in the 2021-22 school year and 140,805 tickets in the 2023-24 school year, bringing in hundreds of thousands of dollars of revenue directly to the district. Similar data was not shared by Celina ISD before this edition’s publish date. Participating in athletics bene ts the district beyond ticket sales. PISD Athletic Director Je Smith said studies have shown student athletes also see improvements in problem solving, team- work, focus and other traits that then help them in their academics.
For many people, coming into Prosper for local games as a visiting team is their rst introduction to the town, Bristol said. With multiple hotels expected to open in the coming years, the revenue and spending that sports brings to Prosper is expected to continue growing, he said. “That goes directly back into … our sales tax funds that can fund other future development inside the town of Prosper,” Bristol said. Growing cities bene t from the shared identity found through sports teams, Scano said. “When community members feel connected and engaged, they’re more likely to support the local businesses,” he said.
+117.36%
6,000
5,260
5,000
4,110
3,840
4,000
3,130
2,420
3,000
2,000
1,000
0
SOURCE: PROSPER ISD COMMUNITY IMPACT NOTE: CELINA ISD DID NOT SHARE THIS DATA
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PROSPER CELINA EDITION
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