Prosper - Celina Edition | August 2024

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Prosper Celina Edition VOLUME 1, ISSUE 12 AUG. 29SEPT. 30, 2024

Scoring sales

Celina High School students, parents and sta cheer during a school football game held at the district’s $24.55 million athletic complex. Sales tax data shows games like this and other sports contribute to a jump in the city’s sales tax revenue as spending increases during athletic seasons.

COURTESY CLAYCOMB ASSOCIATES ARCHITECTS

Celina, Prosper businesses, local ocials anticipate sales tax spike as sports seasons kick o this fall

impact on local communities, not just here in Celina,” Scano said in an email. “Local businesses, such as restaurants, retail and production compa- nies, such as ours, feel it economically, while local sports … enhance community pride and cohesion.”

of sales around the end of summer and early fall, owner Jim Scano said. Scano, who serves as vice chair of the Celina Chamber of Commerce, said his store experiences a surge in orders from CISD organizations, such as band, cheer and the PTA. “Sports in general have a signicant positive

BY HANNAH JOHNSON & ALEX REECE

Football season for Celina and Prosper ISDs are set to start in late August, and with it, a wave of spending is expected as merchandise stores and local restaurants experience increased foot trac. Atomic TShirts & Signs in Celina sees an inux

CONTINUED ON 18

Also in this issue

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Impacts: Spitz coming soon in Prosper—see what other local businesses are opening (Page 6)

Development: New neighborhoods coming to area, nd out where (Page 15)

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"Banking like it oughta be! " is a bold statement not every bank gets close to living up to as its brand. Since King of Texas Roofing Company made the decision to move to Texas Republic Bank , the quality, personal touch and execution on key banking matters have proven this is the standard the bank lives by. The Treasury Management Team has provided vast support for our online banking access and setup process, remote deposit, electronic ACH’s and Wires, and more. David Baty, President/CEO, has an excellent, responsive client service team and he takes personal interest in ensuring we are served well. We plan to do business with T exas Republic Bank for many, many years to come. -Kelly Van Winkle - President/CEO King of Texas Roofing Nelson Braddy, Jr. Vice President King of Texas Roofing Look What Our Customers Are Saying! Erik Longabaugh AVP Treasury Management Texas Republic Bank David Baty President/CEO Texas Republic Bank Kelly Van Winkle President/CEO King of Texas Roofing Kelly Van Winkle President/CEO King of Texas Roofing Kelly Van Winkle President/CEO King of Texas Roofing Frisco | Celina | Richardson | Melissa | Pilot Point 1212 S. Preston Road | Celina, TX 75009 Keller Williams Building | 972-382-0066 www.texasrepublicbank.com W Gle P n k d w e y nning Sunset Blvd "Banking like it oughta be! " is a bold statement not every bank gets close to living up to as its brand. Since King of Texas Roofing Company made the decision to move to Texas Republic Bank , the quality, personal touch and execution on key banking matters have proven this is the standard the bank lives by. The Treasury Management Team has provided vast support for our online banking access and setup process, remote deposit, electronic ACH’s and Wires, and more. David Baty, President/CEO, has an excellent, responsive client service team and he takes personal interest in ensuring we are served well. We plan to do business with T exas Republic Bank for many, many years to come. -Kelly Van Winkle - President/CEO King of Texas Roofing 89 "Banking like it oughta be! " is a bold statement not every bank gets close to living up to as its brand. Since King of Texas Roofing Company made the decision to move to Texas Republic Bank , the quality, personal touch and execution on key banking matters have proven this is the standard the bank lives by. The Treasury Management Team has provided vast support for our online banking access and setup process, remote deposit, electronic ACH’s and Wires, and more. David Baty, President/CEO, has an excellent, responsive client service team and he takes personal interest in ensuring we are served well. We plan to do business with T exas Republic Bank for many, many years to come. -Kelly Van Winkle - President/CEO King of Texas Roofing "Banking like it oughta be! " is a bold statement not every bank gets close to living up to as its brand. Since King of Texas Roofing Company made the decision to move to Texas Republic Bank , the quality, personal touch and execution on key banking matters have proven this is the standard the bank lives by. The Treasury Management Team has provided vast support for our online banking access and setup process, remote deposit, electronic ACH’s and Wires, and more. David Baty, President/CEO, has an excellent, responsive client service team and he takes personal interest in ensuring we are served well. We plan to do business with T exas Republic Bank for many, many years to come. -Kelly Van Winkle - President/CEO King of Texas Roofing 90 "Banking like it oughta be! " is a bold statement not every bank gets close to living up to as its brand. Since King of Texas Roofing Company made the decision to move to Texas Republic Bank , the quality, personal touch and execution on key banking matters have proven this is the standard the bank lives by. The Treasury Management Team has provided vast support for our online banking access and setup process, remote deposit, electronic ACH’s and Wires, and more. David Baty, President/CEO, has an excellent, responsive client service team and he takes personal interest in ensuring we are served well. We plan to do business with T exas Republic Bank for many, many years to come. -Kelly Van Winkle - President/CEO King of Texas Roofing Nelson Braddy, Jr. Vice President King of Texas Roofing Look What Our Customers Are Saying! Erik Longabaugh AVP Treasury Management Texas Republic Bank David Baty President/CEO Texas Republic Bank Kelly Van Winkle President/CEO King of Texas Roofing David Baty President/CEO Texas Republic Bank David Baty President/CEO Texas Republic Bank Nelson Braddy, Jr. King of Texas Roofing Nelson Braddy, Jr. Vice President King of Texas Roofing Look What Our Customers Are Saying! Erik Longabaugh AVP Treasury Management Texas Republic Bank Look What Our Customers Are Saying! Nelson Braddy, Jr. Vice President King of Texas Roofing Look What Our Customers Are Saying! Erik Longabaugh AVP Treasury Management Texas Republic Bank David Baty President/CEO Texas Republic Bank Kelly Van Winkle President/CEO King of Texas Roofing Erik Longabaugh AVP Treasury Management Texas Republic Bank

Sunset Blvd Sunset Blvd

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Sunset Blvd 90

W Gle P n k d w e y nning W Gle P n k d w e y nning

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Owners John and Jennifer Garrett launched Community Impact in 2005, and the company is still locally owned today with editions across Texas. Our mission is to provide trusted news and local information that everyone gets. Our vision is to build communities of informed citizens and thriving businesses through the collaboration of a passionate team. Our purpose is to be a light for our readers, customers, partners and each other by living out our core values of Faith, Passion, Quality, Innovation and Integrity.

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Impacts

owner Viet Tran said, including manicures, pedicures, nail polish application and more. • Opening in September • 100 S. Preston Road, Ste. 10, Prosper • A website is currently under development 3 School of Rock The music education business was expected to open in August, but the storms in late May delayed the building’s construction, owner Justin Brannan said. The company will provide a number of music lessons including guitar, drums, keyboard and singing. • Opening in mid-September • 5600 W. University Drive, Ste. 70, Prosper • www.schoolofrock.com

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In the news

4 James Avery The jewelry store is celebrating its 70th anniversary this year, company officials announced in an Aug. 2 news release. Based in Kerrville, the family-owned jewelry retailer was founded in 1954 and offers jewelry pieces for men and women, including charms, pendants, earrings, necklaces, chains, bracelets and rings. Jewelry pieces are available in sterling silver, 14-karat yellow gold and bronze. The company also offers engraving, soldering, cleaning and repair services for James Avery

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• 120 S. Preston Road, Prosper • www.glosssalonandco.com

Now open

Coming soon

1 Gloss Salon and Co The salon offers cuts, color, blow-outs and other hair- related services for men and women. • Opened July 16

2 Mango Nail Bar The salon will offer a number of hand and foot services,

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jewelry. • 1141 S. Preston Road, Ste. 30, Prosper • www.jamesavery.com

Now open

Coming soon

5 Top Shelf Liquor and Fine Wine Jerry’s Liquor in Prosper was renamed Top Shelf Liquor and Fine Wine on Aug. 5. The store sells liquors such as bourbon, gin and vodka, as well as beer, wine and mixers. A company representative said the new owners purchased the store several months ago, and the change in name has been gradual. The store has an extensive bourbon section, and the new owners plan on expanding the store’s tequila selection, the representative said.

• 1281 E. University Drive, Ste. 10, Prosper • www.instagram.com/topshelfliquortx

7 Squeeze The business offers various services such as deep tissue massages, heat therapy, percussion therapy and aromatherapy. It also offers memberships. The franchise’s 2,500-square-foot Prosper location is owned by Carrie Strecker. • Opened July 19 • 220 S. Preston Road, Ste. 20, Prosper • www.squeezemassage.com

8 Spitz The restaurant will serve Mediterranean food with a menu featuring wraps, salads, gyros and bowls. They offer a variety of vegan, paleo and gluten- free options. Spitz has locations in Frisco and Plano. • Opening in late November or early December • 1470 W. Frontier Parkway, Ste. 108, Prosper • www.spitz-restaurant.com

6 Shipley Do-Nuts The bakery will sell doughnuts in a variety of flavors, as well as other goods such as kolaches, cinnamon rolls and more. An opening date is unknown and representatives did not return a request for comment; however, documents filed with the Texas Department of Licensing and Regulation estimate renovations to wrap up in November. • 1440 W. Frontier Parkway, Ste. 112, Prosper • www.shipleydonuts.com

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Impacts

BY DUSTIN BUTLER, SAMANTHA DOUTY & ALEX REECE

Celina

Now open

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1 Methodist Family Health Center The clinic hosted a ribbon cutting July 26. The medical clinic is staed by board-certied family medicine physician Dr. Annie Nguyen, ocials said in an email. The clinic has more than 3,800 square feet with seven exam rooms. It oers services to infants, adults and the elderly, according to its website. • Opened in July 2 Professional Black Belt Academy The martial arts studio oers classes that mix American karate, jujitsu, taekwondo and kickboxing for all skill levels. Classes will be divided based on the students’ experience level. Chief Instructor Dylan Martin said the studio will oer evening classes Monday through Friday and a class on Saturday mornings. • Opened in June • 555 S. Preston Road, Ste. 110, Celina • www.problackbeltcelina.com • 625 S. Preston Road, Ste. 103, Celina • www.methodisthealthsystem.org 3 Smiley Nail Spa The spa oers a number of services including manicure, nail repair, waxing and more. Smiley Nail Spa also has kids services for children under 10 years old and oers complimentary soft drinks and alcoholic beverages for those over 21. A grand opening is planned for September. • Opened Aug. 7 • 625 S. Preston Road, Ste. 110, Celina • Facebook: Smiley Nail Spa 4 Celina Veterinary Hospital The hospital oers a variety of pet health services including preventive care, diagnostics, surgery, X-rays, end-of-life care, spaying or neutering, vaccinations and ea prevention. The hospital oers same-day appointments for urgent medical issues. If a pet is having a medical emergency inside the hospital’s oce hours, the owner can call ahead and veterinary sta can prepare to help, according to its website. • Opened Aug. 5

TEXAS DR.

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8 appetizers and dishes such as pho, fried rice, and vermicelli. Each comes with the customer’s choice of protein, including chicken, beef and tofu. • Opened July 31 • 605 S. Preston Road, Ste. 130, Celina • www.simplyphohousedfw.com 1385 5 Simply Pho House The eatery oers a number of Vietnamese

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• 515 S. Preston Road, Ste. 100, Celina • www.celinaveterinaryhospital.com

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In the news

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6 Celina Chamber of Commerce Chamber ocials announced Alexis Jackson as the organization’s new president in an Aug. 9 news release. Jackson had previously served as executive director of the Celina Economic Development Corporation for ve years before she was removed by its board in December. She has over 20 years of experience in economic development, strategic planning and community engagement, according to the release. She will also work with the organization’s board of directors and sta to implement initiatives that align with the needs

and goals of the Celina business community, according to the release. The appointment comes after former chamber president Melissa Cromwell resigned from her position in June. • 110 S. Preston Road, Celina • www.celinachamber.org

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Government

BY ALEX REECE

Celina proposes lower property tax rate Residents can attend two public hearings on Celina’s proposed property tax rate and city budget for fiscal year 2024-25, which starts Oct. 1. In a nutshell Celina City Council members discussed the proposed budget and tax rate during an Aug. 13 meeting. Here’s a quick look at what is being considered: • $366.34 million total budget, including a $54.32 million general fund budget • $0.598168 per $100 valuation property tax rate The public hearings will be held during council’s 5 p.m., Sept. 10 meeting inside council chambers at 112 N. Colorado St., Celina. Budget breakdown The roughly $0.60 property tax rate is allocated

Prosper readies for future storms Meteorologists from the National Weather Service’s Fort Worth office presented the town’s fourth consecutive StormReady designation to Prosper’s Fire Rescue and Emergency Management team during a July 23 Town Council meeting. What it means The StormReady designation is a process and training opportunity to help com- munities understand how to get weather warnings out to residents and work with other jurisdictions and the National Weather Service. “You look at how you train and you edu- cate people for the next storm,” said Tom Bradshaw, the meteorologist in charge at the Fort Worth office. “There’s always going to be another storm.”

Celina's property tax rate per fiscal year* The city's proposed property tax rate is about $0.01 less than last year, according to budget documents. $0.70

$0.65

$0.60 $0.55

$0.6

*PER $100 VALUATION

SOURCE: CITY OF CELINA/COMMUNITY IMPACT

toward: • $0.287061 to maintenance and operations • $0.311107 to interest and sinking, which pays back the city’s bond debt Celina’s property tax rate has been steadily dropping for the past few years, and fiscal year 2024-25 is no exception—the proposed rate is around $0.01 less than the city’s FY 2023-24 rate of $0.612154 per $100 valuation.

Prosper budget discussions include lower tax rate Prosper residents can take part in a discussion on their town’s finances for the next fiscal year. The overview

Prosper’s property tax rate per fiscal year* Prosper’s proposed property tax rate for fiscal year 2024-25 is the first decrease since fiscal year 2020-21.

Here is a quick look at what will be discussed: • A $102.62 appropriations budget, including a $52.82 million general fund • A $0.505 per $100 valuation property tax rate Sorting out details The proposed tax rate would be the town’s lowest since FY 2006-07 if approved.

$0.55

$0.52

$0.5

$0.505

A public hearing to consider a new property tax rate and budget for fiscal year 2024-25 will take place during Prosper Town Council’s Sept. 10 meeting. The meeting will begin at 6:15 p.m. in council chambers at 250 W. First St., Prosper.

$0.45

*PER $100 VALUATION

SOURCE: TOWN OF PROSPER/COMMUNITY IMPACT

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Government

BY ALEX REECE

Celina OKs 320-home development

Zooming out

970

Some residents who attended the July 18 and Aug. 13 meetings spoke against some project details, including a proposed 5-foot gap between fences separating the neighborhood from The Creeks of Legacy. Everything in the neighborhood’s plans are in line with Celina’s comprehensive plan, the city’s guiding document for growth and development, said Rob Daake, an attorney and representative for the project’s applicant, on July 18. City officials and the project’s applicant will continue discussing ways to ease concerns, including making the new neighborhood’s HOA maintain the fence gap.

DOE BRANCH BLVD.

194 homes on 50-foot-wide lots

126 homes on 60-foot-wide lots

A new neighborhood development is making its way to Celina. During an Aug. 13 meeting, Celina City Council members approved annexing 58 acres of the city’s extraterritorial jurisdiction into city limits for a 107-acre, 320-home neighborhood. The remaining 49 acres needed for the neighborhood are already inside the city’s boundaries, according to a July 18 Planning and Zoning Commission meeting presentation. Located directly north of The Creeks of Legacy neighborhood and along Doe Branch Boulevard, the development will be split between 50- and 60-foot-wide lots, according

SOURCE: CITY OF CELINA/COMMUNITY IMPACT

to a meeting presentation. Neighborhood plans also feature some green space, homeowners association amenities and a 12-foot trail along Doe Branch Creek, according to a July 18 meeting presentation. As part of the development, contractors will extend Doe Branch Boulevard from the neighboring Creeks of Legacy to the Dallas North Tollway.

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Education

BY SHELBIE HAMILTON & ALEX REECE

Prosper ISD to add 8th middle school in Celina Prosper ISD’s eighth middle school is on track to open in 2026 as Celina officials rezone a corner of city land to allow public school facilities. In a nutshell Celina City Council members rezoned 46 acres made up of both city and county land to allow community facilities, which includes schools, during an Aug. 13 meeting. The 46 acres is already owned by PISD and is made up of: • 11 acres from Celina’s extraterritorial jurisdiction • 35 acres inside Celina city limits zoned as agricultural district, or AG Land zoned as AG in Celina is restricted to single-family residential homes and ranching, according to Celina’s City Charter. Rezoning it under one use, community facilities, brings in all

Collin College to offer 4-year degree paths A new initiative from Collin College will allow students the opportunity to obtain a degree from a four-year university without leaving Collin County. Collin College is partnering with Texas State University and The University of Texas at Dallas to create the Collin College Academic Alliance. The details The program allows students to earn an associate degree and then continue to take courses at Collin College that will earn them a bachelor’s degree from either UT Dallas or Texas State University. Participants could see a savings of about $20,000 on educa- tional costs. The program will begin in the spring semester of 2025.

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Public school zoning

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46 acres as a single district. Under state law, PISD officials could have built the school on the land regardless of the city’s decision to rezone it, said Dusty McAfee, Celina’s director of development services. What they’re saying No residents chose to speak on the item but city staff did provide an update on traffic concerns. “Ultimately, our engineering department will require a traffic study of some sort when the plans come through,” Celina Planning Director Madhuri Mohan said.

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Education

BY HANNAH JOHNSON

Celina, Prosper ISD students return to class for 2024-25 school year Prosper and Celina ISD students headed back to school for the first day of the 2024-25 school year Aug. 13 and Aug. 14, respectively. Celina ISD’s fourth elementary school, Tommie Dobie Bothwell Elementary School, welcomed its first group of students this school year. Prosper ISD opened two schools in the 2024-25 school year—Betty Jackson Elementary School and Daniel L. Jones Middle School. Looking ahead Celina ISD expects to open its fifth elementary school in the 2025-26 school year in the Parks at Wilson Creek neighborhood. In fall 2025, Prosper ISD expects to open its 19th and 20th elementary schools, its sixth middle school and its fourth high school named Richland High.

1 Parents walked students to school for the first day of classes at Celina ISD’s Bothwell Elementary school. 2 Staff members greeted students at Bothwell Elementary for the first day of classes. 3 Bothwell Elementary Principal Kristen Aune helped students in the car drop-off line. 4 Students were greeted by staff members as they were dropped off at school in Celina ISD. 5 Zach DeVito, center, is serving as the first principal of Prosper ISD’s Jones Middle School. 6 Prosper ISD Superintendent Holly Ferguson, pictured with seventh grader Jusaria Barner, visited Jones Middle during the first day of classes.

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HANNAH JOHNSON/COMMUNITY IMPACT

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PROSPER 950 S Preston Rd (469) 535-5539 LITTLE ELM 27100 Hwy 380 (972) 347-9630

Transportation

BY ALEX REECE

4 Windsong Parkway and US 380 traffic light

SUNSET BLVD.

CELINA RD.

Project: Construction will include adding a new turn lane and relocating an existing street light at Prosper’s Windsong Parkway and US 380 intersection. Update: Town staff met with TxDOT representatives in late May to discuss the project. • Timeline: fall 2025-TBD • Cost: $622,800 • Funding source: town of Prosper 5 Teel Parkway and First Street signal additions Project: Two new traffic signals will be added at First Street and Artesia Boulevard and Teel Parkway and Prairie Drive ahead of construction related to the new Prosper ISD high school being built at the southeast corner of Teel Parkway and First Street. Update: Designs for the project are underway. • Timeline: December 2024-December 2025 • Cost: $525,000 • Funding source: town of Prosper 6 Coleman Street road replacement Project: Work will include replacing the road’s existing two-lane asphalt road with a two-lane concrete road and adding some on-street parking spots. Update: Prosper Town Council members approved a $660,000 contract to design the new road. Designs are expected to finish in fall 2026. • Timeline: TBD

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the full replacement of the road’s existing asphalt pavement. Update: Designs are expected to wrap up before the end of August with construction starting in September. • Timeline: September 2024-March 2025 • Cost: $857,300 • Funding source: city of Celina 3 South Celina Parkway repaving Project: This roadwork project includes the full replacement of the road’s asphalt on South Celina Parkway. Update: Designs for the project finished in June. • Timeline: fall 2024-spring 2025 • Cost: $5.68 million • Funding source: city of Celina

Upcoming projects

• Cost: estimated to be $8 million • Funding source: town of Prosper

1 Preston Road traffic signal installation Project: A new traffic signal is being installed at Preston Road and GA Moore Parkway intersection. The project’s designs and installation are managed by the Texas Department of Transportation Update: Designs for the project wrapped up in March 2022. • Timeline: September 2024-January 2025 • Cost: $50,000 from the city • Funding source: TxDOT, city of Celina 2 Sunset Boulevard asphalt improvements Project: The improvements on Sunset Boulevard include

Ongoing projects

7 Bothwell Boulevard lighting installation Project: Bothwell Boulevard is getting additional street lighting. Update: Celina City Council members approved a construction contract after the developers agreed to pay for roughly 25% of the project. • Timeline: July-September 2024 • Cost: $1.09 million • Funding source: city of Celina, Sutton Fields

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Development

BY ALEX REECE

its rst batch of inventory homes are expected to be delivered during the same month. • Location: northwest of Poplar Street and North

455

Louisiana Drive intersection • www.uptowncelinatx.com 3 Ariana LLC Development

134

GA MOORE PKWY.

455

1385

Project: Ariana LLC is building a master-planned, 148- acre development that will include single-family lots, estate lots and townhomes as well as some retail and medical commercial spaces. The 66 acres designated for single-family homes were sold to the North Sky Celina. Update: Work on the single-family homes and estate lots are expected to begin in October and November. • Location: northwest corner of GA Moore Parkway and North Louisiana Drive • www.arianallc.net 4 Legacy Drive development Project: Located next to the Creeks of Legacy development, the development is a 107-acre, 320-home neighborhood split between 50-foot and 60-foot lots. Update: Celina City Council members approved annexing land for the development on Aug. 13. • Location: northeast of Legacy Drive, just north of The Creeks of Legacy neighborhood • No website available This list is not comprehensive.

289

455

970

Celina

428

POPLAR ST.

MAP NOT TO SCALE N

1 North Sky Celina Project: North Sky Celina is a 286-acre master-planned community slated to open sometime in 2024. The community will feature a variety of amenities, including a dog park, playgrounds and a resort-style pool, according to the developer. Update: Corson Cramer Development, the developer, purchased 66 acres of the Ariana LLC development directly south of North Sky Celina. The acquisition will increase North Sky’s number of homes by 258, bringing the development’s total to 1,045.

• Location: south of CR 58 and North Louisiana Drive intersection • www.northskycelina.com 2 North Square at Uptown Celina Project: North Square at Uptown Celina is a planned 13- acre residential community that will feature 78 paired homes built by Olivia Clarke Homes. Update: Construction is underway on the development, according to an Aug. 1 news release. The community’s rst model home is expected to open in November, and FRONTIER PKWY. O 2478

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Real estate

The number of homes sold in the three ZIP codes dropped in July from 2023 to 2024. The number of new listings increased in all three ZIP codes. Residential market data

Number of homes sold

Average days on market

-6.42%

-10.9%

-4.44%

+30.77%

-5.7%

-4.55%

July 2023

July 2024

75078

76227

75009

75078

76227

75009

377

75009

289

76227

Number of new listings

Median home price in the last 6 months

75078

+32.61%

+21.2%

+13.87%

75009 $645,718

380

75078 $850,000

Homes sold by price point

July 2024

76227 $393,084

$1,000,000+

75078

76227

75009

$700,000-$999,999

Median home sales price

$400,000-$699,999

July

2023

2024

$100,000-$399,999

$559,900

$666,450

75009

<$99,999

$818,250

$867,500

75078

MARKET DATA COMPILED BY COLLIN COUNTY AREA REALTORS • WWW.CCAR.NET

$414,995

$338,000

76227

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COMMUNITYIMPACT.COM

Events

BY DUSTIN BUTLER

Make a Bracelet Teens and tweens can make a bracelet during the library’s take and make craft time in Prosper. Participants can choose between a Swiftie-inspired kit or an outdoorsy survival bracelet kit. • Sept. 7, while supplies last • Free • Prosper Library, 250 W. First St., Prosper • www.prospertx.gov/306/library DJ Trivia Lucy’s on the Square hosts DJ Trivia every Thursday. The event features general trivial and gift card prizes. • Sept. 12, 19 and 26, 6:30 p.m. • Free • 127 N. Ohio St., Celina • www.lucysonthesquare.com Worth the Trip: Postcard Art Exhibit The exhibit, formerly known as the Twitter Art Exhibit, is an annual exhibition made of hundreds of postcard- sized artwork organized by a team of volunteers sponsoring a different charity each year. • Sept. 21-Oct. 10, 2-4 p.m. • Free • McKinney Cotton Mill, 610 Elm St., McKinney • www.postcardartexhibit.com

September

On the Same Page Book Club The Celina Public Library hosts On the Same Page Book Club, a monthly book club for adults. • Sept. 3, 10 a.m. • Free • 142 N. Ohio St., Celina • www.celina-tx.gov/379/library Music Bingo Head to The Brass Tap in Prosper for an evening of craft beer and music. Music Bingo is a weekly event that combines the classic game with music. • Sept. 4, Sept. 11, Sept. 18, Sept. 25; 7-9 p.m. • Free (admission) • 790 N. Preston Road, Ste. 80, Prosper • www.brasstapbeerbar.com/prosper/events Friday Night Market The monthly event will take place in Downtown Celina and offers attendees a chance to get outdoors and shop local, all while supporting local businesses.

Prosper Freedom Fest Head to Broadway Street in downtown Prosper for a night of music meant to bring the community together. The show will feature performances from Franklin Wall and Amanda Kate Ferris and will be headlined by Coffey Anderson. • Sept. 7, 5 p.m. • Free (admission) • Broadway Street in Downtown Prosper • www.prospertx.gov

• Sept. 6, 6-9 p.m. • Free (admission) • 302 W. Walnut St., Celina • www.lifeincelinatx.com/fnm

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PROSPER - CELINA EDITION

Scoring sales From the cover

What they’re saying

The big picture

“[The visitors] shop, they eat, and soon they’ll be able to stay,” PEDC Economic Development Specialist Susanne Harris-Barney said. Prosper is on track to see its rst hotels in the next few years. Celina’s sales tax revenue increased over 2019- 23, with the majority of spending done during August-December, with a 230% jump from 2019 to 2023 in overall annual revenue. “Over the last few years, the growth of our business has certainly reected the growth of our community,” Scano said. “I anticipate this trend will continue so long as we continue to provide the level of quality and service Celina has come to expect from us.”

Data shows sales tax revenue has been consistently rising in Prosper, in part due to the overall steady growth of the town but also with notable spikes when the school year and its sports seasons begin. Prosper’s sales tax has grown 106% between 2019 and 2023, according to sales tax records from the town. The sales tax is steady throughout the year, with a peak during PISD sports seasons, such as football that runs from August to December. The sporting events held around PISD generate their own local spending when parents of visiting students stop on their way in or out of Prosper, said David Bristol, mayor and Prosper Economic Development Corporation member.

“[Local sports teams] brings families together; it brings people from out

of town into town, and it causes that community feeling as people get behind their sports teams and support them.”

DAVID BRISTOL, PROSPER MAYOR

“We understand visiting teams and families spend money on hotels, restaurants and local attractions, in turn boosting sales for our local businesses.”

Average sales tax revenue

Jan.-June July-Dec.

$800K

$500K

Celina

Prosper

ALEXIS JACKSON, CELINA CHAMBER OF COMMERCE PRESIDENT

$400K

$600K

$300K

$400K

“When community members feel connected and engaged, they’re more

$200K

likely to support the local businesses, volunteer and contribute to the overall well-being of the city.” JIM SCANO, OWNER OF ATOMIC TSHIRTS & SIGNS

$200K

$100K

2019 2020 2021 2022 2023

2019

2020 2021 2022 2023

SOURCES: TOWN OF PROSPER, CITY OF CELINACOMMUNITY IMPACT

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BY HANNAH JOHNSON & ALEX REECE

Zooming out

Going forward

Prosper ISD's student athlete population

Student participation in PISD’s school sports is growing alongside the district with 2,480 students joining the athletics program between the 2019-20 and the 2023-24 school years. The growth can be seen in the number of events—there were 465 sporting events hosted during the 2021-22 school year and 557 hosted during the 2023-24 school year, according to district data. The district sold 119,101 tickets for all district athletic events in the 2021-22 school year and 140,805 tickets in the 2023-24 school year, bringing in hundreds of thousands of dollars of revenue directly to the district. Similar data was not shared by Celina ISD before this edition’s publish date. Participating in athletics benets the district beyond ticket sales. PISD Athletic Director Je Smith said studies have shown student athletes also see improvements in problem solving, team- work, focus and other traits that then help them in their academics.

For many people, coming into Prosper for local games as a visiting team is their rst introduction to the town, Bristol said. With multiple hotels expected to open in the coming years, the revenue and spending that sports brings to Prosper is expected to continue growing, he said. “That goes directly back into … our sales tax funds that can fund other future development inside the town of Prosper,” Bristol said. Growing cities benet from the shared identity found through sports teams, Scano said. “When community members feel connected and engaged, they’re more likely to support the local businesses,” he said.

+117.36%

6,000

5,260

5,000

4,110

3,840

4,000

3,130

2,420

3,000

2,000

1,000

SOURCE: PROSPER ISDCOMMUNITY IMPACT NOTE: CELINA ISD DID NOT SHARE THIS DATA

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PROSPER CELINA EDITION

Dining

BY DUSTIN BUTLER

Owner Sid Patel opened The Brass Tap in Prosper.

The All American Pub Burger ($14) is served with cheese, bacon, lettuce and tomato, and comes with a side of fries.

PHOTOS BY DUSTIN BUTLERCOMMUNITY IMPACT

The Brass Tap oers ‘something for everybody’

Grilled poblano chicken tacos ($10.25) feature chicken with poblano sauce, cotija cheese and red peppers.

more popular those beers are, and as a result, he has drinks from local brewers, such as Tupps and Rollertown, on tap. In addition to beer, The Brass Tap has a full bar oering several mixed drinks, including mocktails. The most popular menu item is the boom boom shrimp, which features 12 beer-battered shrimp tossed in a signature sauce. The restaurant recently added pizza to its menu. What’s special about it? Patel said customer service is what sets The Brass Tap apart from other restaurants. “We take [customer service] seriously,” Patel said. “Our employees are well-trained and ready to help.”

Prior to opening The Brass Tap, Sid Patel owned a beer and wine shop in McKinney, but a love of craft beer made him and his brother want to expand their horizons. Patel owns four Brass Tap restaurants. He opened his rst Brass Tap in Allen then expanded rst into Prosper, then Frisco. A fourth location most recently opened in Cross Roads. What’s on the menu? The Brass Tap is known for its rotating selection of draft beer, Patel said. “The whole craft beer industry has changed,” Patel said. “Back in the day, we didn’t have many local breweries.” Patel said the closer a bar is to a brewery, the

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PROSPER - CELINA EDITION

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