Business
BY AMANDA CUTSHALL
People young and old are encouraged to select the owers they want for their personalized bouquets.
Owner Amanda Gruetzner said her son, Mason, is her biggest cheerleader.
PHOTOS COURTESY BEAUTIFULLY WILD FLOWER TRUCK
Beautifully Wild Flower Truck blooms in Bastrop Local Amanda Gruetzner said she has always been crafty but never found a way to express her passion that felt just right. After running a successful Etsy shop selling faux oral hoops and hand-painted items, she decided she wanted to step it up a notch, but she said she was unsure what her next venture should be. However, while traveling to see Taylor Swift perform in Nashville last spring, a seed was planted within her that has since blossomed into a ower shop on wheels. Since opening Beautifully Wild Flower Truck in December, Gruetzner has invited people to stop and smell the roses. What’s special about it? At the pick-your-own bouquet bar, people are
The Beautifully Wild Flower Truck was started by Amanda Gruetzner in December.
invited to hand-select each ower for their person- alized arrangement, which is then hand-wrapped and tied by Gruetzner—with the option to include a hand-written note or card. A closer look The mobile ower shop has no stationary address but is available at a range of local pop-ups and event bookings each month. Those wanting to check it out should follow Beautifully Wild Flower Truck on Instagram or Facebook to keep up with where to nd the truck. “Beautifully Wild Flower Truck brings so much joy,” Gruetzner said. “Flowers aren’t controver- sial. Everyone loves them, and they just make people happy.”
Looking ahead Gruetzner said she gets her owers from wholesalers in Austin, however she plans to begin working with Central Texas farmers in the spring to source her stems, with a goal of using her personal garden in 2025. Beautifully Wild Flower Truck will be at the following Bastrop spots in May: May 8: Double Eagle Ranch, 4:30-6:30 p.m. May 25: Downtown Bastrop, noon-sold out
Instagram: beautifully.wild
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