Frisco - December 2023

BY ALEX REECE

Diving deeper

Looking ahead

Walkability is the reason many big-name companies with spaces in Frisco—such as McAfee and Boingo Wireless at The Star, Keurig Dr. Pepper Inc. at Frisco Station or Compass planning to move into Hall Park—choose the corridor, she said. “[Those companies have] all picked our walkable districts,” Salinas said. The connectivity is a highlight for the former oce park’s new full-time residents, not just companies and their employees, Hall said. “It’s all about experiences,” he said. “There’s going to be ... a wide range of experiences for people of a wide range of ages.”

Hall Park’s stretch of the Dallas North Tollway, which includes Frisco Station and The Star, was once called “the $5 billion mile,” said Gloria Salinas, vice president of Frisco’s Economic Develop- ment Corporation. “As we start to see more and more development taking place along with the [Dallas North] Tollway, we’ve just called it the ‘platinum corridor’ because it’s really hard to kind of quantify that and redo those projections every year,” she said. Part of the corridor’s success with drawing in companies is due to its walkability, something Hall Park has invested in with its trail system and connectivity to nearby amenities, Salinas said.

A second residential tower is already in the early stages of planning, Abeyta said in an email. After that, there are tentative plans for adding more retail, restaurants, and eventually a grocery store, Hall said. “I think what we’re aiming toward is a place where people can have a great cup of coee from one of several dierent [restaurants] in the morning, and they can take a nice walk; they can meet their children or grandchildren and go to a park that’s fantastic,” Hall said. “They can walk to their oce. They can … walk to the performing arts center and see a Broadway show.”

Key:

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Frisco Station The Star Hall Park

JOHN HICKMAN PKWY.

LEBANON R

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WARREN PKWY.

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