Flower Mound - Highland Village - Argyle | January 2026

Business

BY HEATHER MCCULLOUGH

Owner Erika Radivojevich started selling baked goods in her home in 2020.

The Sweet Shop oers a wide array of candy and homemade baked goods.

HEATHER MCCULLOUGHCOMMUNITY IMPACT

COURTESY THE SWEET SHOP

The Sweet Shop oers candies, baked goods The Sweet Shop owner Erika Radivojevich trans- formed half of the Highland Village candy store into a bakery to sell cookies, cakes and pastries. How it started Radivojevich began selling baked goods from home in 2020. “I opened the bakery from home because I wanted to do something for me,” she said. “I wanted to be at home for [my kids], but I wanted to do something for me too.”

regular at cookie with everything on top,” she said. The massive cookies are crunchy on the outside with lling on the inside, she said. She makes most of the llings from scratch, including the Oreo, strawberry and the pistachio Dubai llings, she said. “I have a menu that I use as a guideline,” Radivo- jevich said. “However, I’m always open and always happy to bake something dierent.” When Radivojevich sold baked goods from home, she said customers would ask for specic desserts, such as an orange cake that the customer’s mom used to make when he was a child. Radivojevich recreated that cake. “I like to please the customers and I like to be open to bake whatever [they] request,” she said. “But I have to control myself and follow the line that I have a business, [which] is dierent from baking from home.” Looking ahead Radivojevich has no desire to expand her business, instead wanting to establish The Sweet Shop as a popular bakery and have the community recognize the purple boxes her cookies come in. “I like to make stops and enjoy what I have,” she said. “We have two little girls and I want to be able to spend time with them and not miss anything from their school.”

The Sweet Shop’s mega cookies are crunchy on the outside with lling on the inside.

COURTESY THE SWEET SHOP

She taught herself how to bake desserts, and then her customers pushed her into baking custom cakes. “My rst idea was to bake desserts like cheese- cake, pies [and] very simple desserts,” she said. “My customers started asking me for custom-made cakes and I said I don’t know how to do [them].” She has since learned how to bake and decorate cakes, which she sells in her shop. What they serve Radivojevich added her own candies to the shop, including Swedish candy and in-house freeze-dried candies, she said. In addition to a wide array of candies, The Sweet Shop oers custom cakes, fruit tarts, cinnamon rolls, brownies and pies. Radivojev- ich’s signature products are mega cookies. “I wanted to oer something dierent than the

Radivojevich has added her own candies to the shop, including Swedish and in-house freeze-dried candies.

HEATHER MCCULLOUGHCOMMUNITY IMPACT

VILLAGE PKWY.

HIGHLAND VILLAGE RD.

JUSTINRD.

2570 Justin Road, Ste. 125, Highland Village www.facebook.com/TheSweetShopHV

FLOWER MOUND HIGHLAND VILLAGE ARGYLE EDITION