New Braunfels Edition | January 2026

Impacts

hats and other western lifestyle apparel. • Opened Dec. 6 • 1258 Gruene Road, New Braunfels • www.ironoaktx.com

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5 Texas Roadhouse The chain is known for its classic American steakhouse fare, complete fall-off-the-bone ribs and rattlesnake bites. Items like dinner rolls with cinnamon butter are also free for dine-in customers. • Opened Dec. 8 • 3206 I-35 N. frontage road, New Braunfels • www.texasroadhouse.com 6 Yasaka Sushi & Ramen The all-you-can-eat sushi restaurant serves specialty sushi rolls and bowls of flavored ramen. Yasaka Sushi & Ramen also offers a wide selection of hibachi and tempura options. • Opened Dec. 11 • 1348 I-35 N. frontage road, New Braunfels • Facebook: Yasaka AYCE 7 Cavender’s Boot City The retailer sells an array of western clothing and workwear, from boots and pants to shirts and cowboy hats. • Opened Dec. 12 • 1671 I-35 N. frontage road, Ste. 208, New Braunfels • www.cavenders.com 8 Steaks to Go The business previously operated as a brick-and-mortar before closing in 2014. Steaks to Go has now opened as a food truck, serving the Original-Style Steak Sandwich, which contains one-third of a pound of sliced steak, grilled cheese, chicken fingers and hand-cut fries. • Opened Dec. 14 • 221 Elliot Knox Blvd., New Braunfels • www.steakstogotx.com 9 Whataburger The restaurant opened its fourth New Braunfels location. The new location features a drive-thru, dining room and online ordering options. Whataburger sells burgers, chicken sandwiches, taquitos, salads and more.

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and children’s clothing and accessories. • Opened Nov. 28 • 1623 New Braunfels St., New Braunfels • www.sunshinetienda.com

Now open

1 Bobby’s Ice After closing earlier this fall, the local live music venue Billy’s Ice has reopened at a new location and under a new name. Bobby’s Ice offers live music and food. • Opened Nov. 20 • 6390 FM 1102, New Braunfels • Facebook: Bobby’s Ice 2 Sunshine Tienda The New Braunfels-based clothing designer—co-founded by Laura and Amanda Ernst—opened its first brick-and- mortar. Sunshine Tienda sells summer-inspired women’s

3 Smoothie King The New Braunfels franchise is locally owned by Paul Flores and serves a variety of smoothie blends and bowls. • Opened Dec. 4 • 654 S. Walnut Ave., New Braunfels • www.smoothieking.com 4 Iron Oak Apparel Co. The Schulenburg-based business sells pearl snap polos,

FREE DELIVERY, SET UP & REMOVAL OF OLD MATTRESS exp 1/31/26 - see store for details

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INVENTORY CLEARANCE SAVE 50 % 345 S. BUSINESS 35 - NBMATTRESS.COM UP TO

1/3 OF SHOPPERS REGRET NOT TESTING THEIR MATTRESS

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