Heights - River Oaks - Montrose Edition | July 2025

BY KEVIN VU

Measuring the impact

Some context

Final takeaways

While Houston’s population continues to grow every year, so has the average cost of rent. According to a 2025 Kinder Institute for Urban Research housing study in June, rent in Houston rose 9% from 2022 to 2023, causing the affordability gap to grow. “The number of households struggling to make ends meet is increasing,” the report reads.

Scott Evans, the director of business devel- opment at Hoar Construction, a company that has worked on multifamily projects in the city, said he believes Houston is a desir- able city to build new apartments because, despite rent increasing, the cost of living is still cheaper compared to other major cities. “If you graduate from college with debt and want to go somewhere where you can afford to live and pay down your debt, you move somewhere like Houston,” Evans said.

Evans said he anticipates the multifamily housing market will become steadier in the future with the number of apartment projects that will be planned or under construction. However, he said the market will continue to thrive as the newer generations continue to grow older. “You’ve got the baby boomer generation, you’ve got the millennial generation that’s in their 30s, and now you’ve got the Gen Zers coming up behind them,” Evans said. “You’re going to need these types of living environments.” However, Yuko said he expects a slowdown of new apartment projects as fears of tariffs and issues surrounding foreign affairs begin to concern investors. “There’s a lot of uncertainty and there’s a lot of volatility in the market, it has capital markets apprehensive to fully jump back in,” Yuko said. “Investors don’t like that much uncertainty unless there’s a return.”

Citywide Houston average rent

The Heights and Montrose saw a nearly 50% rise in population growth from 2018 to 2023. At the same time, the average cost of rent increased.

Average rent prices

32% increase from 2018 to 2023

Los Angeles $2,176 New York City $4,040 Austin $1,437

Chicago $1,968 Dallas $1,419 Houston $1,362

2018

2019

2020

2021

2022

2023

*DATA WAS NOT COLLECTED FOR 2020 DUE TO COVID-19.

SOURCE: KINDER INSTITUTE FOR URBAN RESEARCH/COMMUNITY IMPACT

SOURCES: APARTMENTS.COM, KINDER INSTITUTE FOR URBAN RESEARCH/COMMUNITY IMPACT

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HEIGHTS - RIVER OAKS - MONTROSE EDITION

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