Business
BY DACIA GARCIA
Princess Craft RV supplies campers for endless journeys
owner herself, but she’s learned the ins and outs of the business after nearly 30 years. “At this point—even though most companies operate nationally—I know many of the manufac- turers and many of the leaders in the industry, and it’s quite surprising to me what a small community it is,” Buerger said. What they o er At the beginning of its dealership journey, the company was one of the most prominent truck camper dealers in the country, Buerger said. However, as times have changed, so have the o erings. Nowadays, customers can nd truck campers, o -road campers, travel trailers, toy haulers, pop-up trailers and tear drop trailers. They can also purchase RV parts and schedule service visits. The dealership aims to educate customers by creating YouTube videos and sharing tips for RV owners on a section of its website labeled, “Learning Center.” Buerger said education plays a large role in helping new owners make the best buying decisions.
“It’s really important for us to help them not only learn how to use the camper, but understand what it’s capable of and be able to plan those adventures, and that’s part of what dealers do for their community,” Buerger.” Dig deeper One misconception about the RV industry is that the average buyer is retiring and purchasing a camper for extensive traveling, but Buerger said this isn’t the case. “We have everything from people saying I want to buy something interesting and make it a hair salon, or sell cupcakes,” Buerger said. “I have met triathletes that compete and people on the pro tours of bass shing.” Buerger said when the team meets someone using their product for something particularly interesting, they invite the customer to join the business’ podcast, RV Small Talk. Being a part of each customer’s unique experi- ence adds to her motivation to provide the best service, Buerger said.
From supplying campers for weekend trips to producing o -road campers for a traveling business, Princess Craft RV’s products help create stories of people trekking from Round Rock to locations all across the country. The backstory Owner PJ Buerger and her husband purchased the business in 1996, when it was still operating as a manufacturing business in downtown P ugerville. Back then, the company manufactured o ce trailers, camping shelves and repaired RVs before transitioning into a dealership model. In 2012, Buerger relocated the company where an old bowling alley was located in Round Rock. When acquiring ownership, Buerger was not an RV
Princess Craft RV sells truck campers, o -road campers, travel trailers, toy haulers, pop-up trailers and tear drops.
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3101 N. I-35, Round Rock www.princesscraft.com
Lindsay Buerger, bottom left; Sue Ann Smith, above; and owner PJ Buerger will assist customers looking for a range of campers at Princess Craft RV in Round Rock.
PHOTOS COURTESY PRINCESS CRAFT RV
ROUND ROCK 201 University Oaks Blvd (512) 341-9066 CEDAR PARK 13530 Ronald Reagan Blvd (512) 986-7681
GEORGETOWN 1013 W University Ave (512) 868-6696
PFLUGERVILLE 19000 Limestone Commercial Dr (512) 953-4070
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