Transportation
BY COLBY FARR
The Denton County Transportation Authority’s GoZone on-demand rideshare service saw ridership reach new peaks halfway through 2023, according to a staff presentation. Chief Operating Officer Maurice Bell and Javier Trilla, innovation and information technology vice president, delivered a presentation to the board of directors during an Aug. 24 meeting. The presen- tation included a detailed look at performance indicators and information on renewing the trans- portation authority’s contract with Via, a mobile transportation company, for the service. What happened The service saw a 32% growth in rides between the second quarter of 2022 and the second quarter of 2023, according to the presentation. Ridership in Denton peaked at 55,000 riders in May 2023. In Lewisville, the service reported 21,000 riders in May, June and July. “Lewisville is probably one of the most unique because we see some real good numbers and it continues to maintain its steady peak,” Bell said. Highland Village ridership has more than dou- bled in 2023 with 938 riders reported in July. Also of note GoZone’s seat unavailability rate was reported at about 7% in July, about 10% below the goal of 17.5%. The service’s average wait time peaked at 25 minutes in March 2022 and September 2022. GoZone use grows in Lewisville, Highland Village
GoZone ridership in Denton
Peak ridership: 55,000, May 2023
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GoZone ridership in Lewisville
Peak ridership: 21,000, May-July 2023
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GoZone ridership in Highland Village
Peak ridership: 938, July 2023
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SOURCE: DENTON COUNTY TRANSPORTATION AUTHORITY/COMMUNITY IMPACT
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