Business
BY AMANDA CUTSHALL
Sami Alasi is the owner of Rocket Co ee ATX.
The co ee shop serves pastries and desserts at its current location.
Rocket Co ee ATX serves classic and specialty space-themed drinks such as Star Light Star Bright, a brown sugar vanilla latte.
PHOTOS BY AMANDA CUTSHALL COMMUNITY IMPACT
Blast o the day at space-themed Rocket Co ee ATX
With over 20 years of restaurant experience, entrepreneur Sami Alasi launched Rocket Co ee ATX in mid-2022 at The Artisan Center, aiming to curate an inclusive, community-focused co ee shop. What’s special about it? Alasi said his focus is to create a welcoming space for co ee connoisseurs and enthusiasts alike. To achieve this, he said the co ee drinks are all made using 100% Fairtrade Certi ed Organic beans to produce exceptionally avored co ees. “We are proud to only serve co ee from sustain- able, ethical growers,” Alasi said. “It really helps us to keep an unparalleled consistency and taste.” On the menu Signature drinks at the shop include the Star Light Star Bright, a brown sugar vanilla latte; the Androm- eda, a hot matcha and rose latte; and the Blast O , an iced white chocolate cold brew with cream. Other popular menu items include the Blue Moon, a hot lavender Earl Grey tea; and the Plane- tarium, an iced honey and lemon green tea. Classics, such as Americanos, cortados, macchi- atos, drip co ee and more, are available, as well as hot and iced teas, blended drinks, and Italian sodas in a range of customizable avors. Giving back Not afraid of a tall order, Alasi said since day
one, he and his team of baristas have worked to ensure they not only serve high-quality drinks, but spur positive change in the neighborhood. A few projects that Rocket Co ee ATX is involved with include monetary donations to reading programs at local schools, supporting teachers with supplies and other needs, and hosting pet adoption clinics. “We host events on our large patio with our community and animal shelters, and donate 100% of the proceeds back to the community,” Alasi said. Looking ahead Alasi spilled the beans about the plan he is brewing to open another location of Rocket Co ee ATX. Although an exact site for the next shop has not been nalized, Alasi said he will maintain the current menu o erings and add a few new ones. “At the second co ee shop, we will have an in-house bakery for all of our pastries and des- serts,” Alasi said, noting that he sees value in fresh-baked goods—especially when paired with a good cup of co ee. In his own words “It’s our vision to do business in an honorable way and to see our community impacted to be a better place for all of us,” Alasi said. “We strive to value every individual and create the best experi- ence possible.”
Options to add extra espresso shots, avored syrups and more are available.
Lead barista Kelly Randolph uses the steam wand to froth a co ee.
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8701 W. Parmer Lane, Ste. 2127, Austin www.rocketco eeatx.com
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NORTH NORTHWEST AUSTIN EDITION
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