Shaping Schertz From the cover
What’s new and coming soon at Schertz Station
The big picture
1 Panera Bread: October 2025 2 Portillo’s
5 Smoothie King: December 2025 6 Jersey Mike’s: TBD 7 Smokey Mo’s Texas BBQ
8 In nity Nails 9 Handel’s Homemade
11 James Avery Artisan Jewelry 12 Cava 13 Chipotle: December 2025 14 Home Depot: August
Ice Cream: TBD 10 Piada Italian Street Food
Residents of Schertz and travelers on I-35 will soon have access to additional dining and retail opportunities. In October, Panera Bread opened as the rst tenant at Schertz Station, a 257,000-square-foot retail and dining hub that will feature a bevy of national chain restaurants and other shopping opportunities. The property o I-35 North and Cibolo Valley Drive was developed by San Antonio-based Merit CRE, which is investing over $65 million in the hub. Schertz’s Economic Development Corp., or EDC, worked with Merit on Schertz Station’s surrounding infrastructure, such as adjacent road construction, EDC Executive Director Scott Wayman said. Wayman said the development was a response to Schertz’s population growth. “We have a large, growing population that expects services, they expect restaurants, and they expect those things to be within a driving distance of their house and make it convenient for them,” Wayman said. Maggie Titterington, president of The Chamber (Schertz-Cibolo-Selma Area) said a retail hub
3 Hopdoddy Burger Bar 4 Dave’s Hot Chicken: December 2025
Key:
Now open Upcoming (2026) Available lots
EVO Entertainment
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SOURCE: MERIT CRE COMMUNITY IMPACT
walking distance to adjacent homes is a trend she saw begin with The Forum complex in Selma. “This is a trend that I’ve normally seen in larger,
more metropolitan areas, but I myself feel that this is a trend that is becoming more accepted [in Northeast San Antonio],” Titterington said.
The approach
Dollars at work
Wayman said the project marks a shift in priorities for Schertz’s economic pro le from man- ufacturing and warehouse distribution to retail development. Deputy City Manager Brian James added that attracting big-name tenants helps both the property’s value and current and future sales tax revenue. “As those businesses coming are successful, it kind of catches the attention of other developers and other retail and restaurants, and they start saying, ‘Hey, we really ought to be looking up I-35 at Schertz,’” James said. Titterington said the EDC and the city will both be able to use the new sales tax base to do more for residents. “Monies [can] be considered to be used for more street repairs, park upgrades, rst responder vehi- cles and personnel. These are quality of life areas that are in constant need of keeping up with, that this new tax base will support,” Titterington said. Construction on the development began in 2024 and will continue through 2026.
The EDC put $8 million in funding toward infrastructure surrounding Schertz Station, as part of the collaboration between Merit. The funding went toward the extension of Ripps Kreusler Road from Cibolo into Schertz, running between the retail hub and the Collection Schertz Station housing development. Wayman said roadway work included curbs, sewer lines, water lines, gutters, drainage and tra c lights. “We [put] some money into it to make that project more successful for Merit, so they could come in there and actually be able to construct that project,” Wayman said. Merit received half of the $8 million in incentives after roadway and signage improvements were completed, Wayman said. The remaining $4 million will come to Merit from sales taxes that will be produced from the development after the completion of The Home Depot.
Schertz Station timeline
October: Planning and zoning commission recommends zone change for Schertz Station from General Business District and Manufacturing District-Light to Planned Development District February: City authorizes subdivision improvement agreement for infrastructure surrounding hub, including Ripps Kreusler Road extension
2022
2023
2024
November: Ripps Kreusler Road extension complete
July: Collection Schertz Station opens rst units
2025
October: Panera Bread opens as rst tenant
March: Collection Schertz Station fully built out
2026
SOURCE: CITY OF SCHERTZ, COLLECTION SCHERTZ STATION COMMUNITY IMPACT
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