Business
BY BRITTANY ANDERSON
Bakery and co ee shop Cupprimo has been a xture in the North Austin community since 2008, o ering unique cupcakes baked fresh every day, custom desserts, breakfast quiches and a large Cupprimo brings custom cupcakes, co ee and more to North Austin
co ee menu. Staying local
In the 17 years since owner Amy Closson opened Cupprimo, the shop has remained in the same strip center location and expanded across three storefronts. Closson even uses the same co ee roaster from when the shop rst opened, she said. “The really great thing about it is it’s the same mission—we wanted to bake fresh everyday and have great co ee,” Closson said. “We’re lucky that the ZIP code we’re in can support kind of a luxury cupcake brand. That makes it easy, because our own community uses us daily.” For dessert Along with quiche, co ee and other drinks, Cupprimo’s menu features seven cupcake avors available every day of the week: red velvet, blue velvet, tuxedo, strawberry, birthday cake, double chocolate and primo vanilla. The shop also has special avors only available on certain days of the week, plus vegan and gluten-free options. On top of its daily operations, the shop creates custom cakes, cupcakes and party platters for birthdays, weddings, holidays and other events, and does “a lot of corporate catering” for vendors such as Apple and The University of Texas. What’s special about it? In 2012, Closson and her then-head baker com- peted against three other bakeries on an episode of Cupcake Wars on Food Network, which she said was a “phenomenal experience.” “It was back when Cupcake Wars was all that,” Closson said. “Back at that time, anyone that was on Food Network—it [automatically] improved everything about your company. ... We would have people bring their kids on spring break to visit because of that.” Closson said she auditioned “in reverse,” because a network producer originally reached out after seeing Cupprimo’s social media account and driving by the shop while lming an episode of “Top Chef” in Austin.
Along with cupcakes baked in-house or custom made, the shop features iced and hot co ee drinks.
PHOTOS COURTESY CUPPRIMO
Cupprimo o ers 6- or 8-inch custom cakes, as well as custom cupcakes and party platters for a variety of events, including weddings.
Amy Closson is the owner of Cupprimo.
A family a air Closson’s husband Brad is a children’s book author and has penned two books about Cuppri- mo’s cupcakes: “Amy and the Cupcake Council” and “Icing, Icing Everywhere!” All ve of Closson’s children have also worked in the shop at some point, she said, and she typically keeps a small sta of about 15 people who can han- dle Cupprimo’s front of house and back of house operations.
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8650 Spicewood Springs Road, Ste. 105, Austin www.cupprimo.com
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