DINING FEATURE White Rock Granola Dallas business pairs snacks with sustainability A fter buying White Rock Gra- nola in 2020, Andrea Ridout saw the opportunity to do so Ridout bought her company. Under Latour’s ownership, White Rock Granola mainly sold goods at the Dallas Farmers Market and a small handful of retailers, Ridout said. BY CECILIA LENZEN
more than sell a crunchy treat to people living in northeast Dallas. She wanted to expand the brand’s impact nationally and environmentally. As a sustainability-focused person, Ridout said she tries to “do her part” in seeking out green solutions even as she’s looking to grow her business. “It’s the responsibility of every human being to do everything we can to clean up this planet,” Ridout said. White Rock Granola, which operates out of northeast Dallas but ships across the country, sells seven
“I said, ‘Look, I think we can take this and make it a national brand,’” Ridout said. “I thought within six months, we’d be national, but it’s taken a lot longer.” In addition to pandemic-related delays, Ridout said her brand’s rise to national fame moved slowly because of her commitment to lowering environmental impacts. One of her priorities has been shifting product packaging to biodegradable mate-
White Rock Granola produces its snacks using sustainable methods and packaging.
COURTESY ANDREA RIDOUT
GRANOLA GUIDE Owner Andrea Ridout said some of her granola avors, which start at $5 for a 4 ounce bag, pair perfectly with speci c foods. Here are her recommendations for optimal avor. Chocolate Granola: Made with cocoa powder, almonds and agave nectar, this granola pairs with milk for a chocolate milk avor. C4 Explosion cranberries and a touch of cayenne pepper, this granola pairs well with vanilla yogurt to bring out the cayenne kick. Oh Snap! Granola: Including maple syrup, crunchy pumpkin seeds and seasonal spices, Oh Snap! is an add-in for baked goods like banana nut mu ns. Gorilla a Go Go Granola: Granola: Loaded with cinnamon, cashews,
avors of granola in retail stores across North Texas. The granola is made from “wholesome” ingre- dients like rolled oats, sweet maple syrup and vegan chocolate chips. Ridout said the granola is known for its aky texture in addition to its healthy ingredients.
rials. As of June, she started rolling out the new packaging at all her retailers. In the name of sus- tainability, Ridout said she uses biodegradable
“IT’S THE RESPONSIBILITY OF EVERY HUMAN BEING TO DO EVERYTHING WE CAN TO CLEAN UP THIS PLANET” ANDREA RIDOUT, OWNER
Andrea Ridout has owned White Rock Granola since 2020.
CECILIA LENZEN COMMUNITY IMPACT
parchment paper for baking her granola, and all her packing boxes are recycled. She also partners with a local waste management and composting company. When making deliveries, her employees mainly drive Toyota’s hybrid Priuses. Although Ridout’s plan to operate nationally is still in progress, White Rock Granola partners with about 100 retailers, including Central Market and local companies Jimmy’s Food Store. Now that she has been able to ride out the pandemic, she’s looking forward to expanding her reach.
Before buying White Rock Granola, Ridout co-founded Rooster Home & Hardware, a Lake Highlands hard- ware store that sells local products, which she sold in 2017. Ridout had already been familiar with White Rock Granola because she sold the company’s products at Rooster. Ridout said she met Renee Latour, White Rock Granola’s former owner, at the Dallas Farmers Market just before the pandemic temporarily shut it down. Latour wanted to retire,
White Rock Granola products sit on display at Rooster Home & Hardware.
CECILIA LENZEN COMMUNITY IMPACT
White Rock Granola 214-444-3056 www.whiterockgranola.com
Packed with honey, pumpkin seeds and
cranberries, this granola can be used in salads and smoothies.
White Rock Granola operates largely as an online business, with goods sold in a variety of local stores. Customers looking to nd their nearest location can visit the company’s website.
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LAKE HIGHLANDS LAKEWOOD EDITION • JULY 2023
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