Government
BY AMIRA VAN LEEUWEN
Visitors bureau looks to create TPID
10 Tourism Public Improvement Districts in the state of Texas
• Addison • Arlington • Dallas • Denton • Frisco • Fort Worth
The big picture The proposed TPID would have a board com- posed of hotel owners and general management, who would decide where the revenue from the TPID would be allocated. The district would be set up for a 10-year period, but the board has the authority to cancel it at any time, Pence said. “No tourism public improvement district has ever been canceled, and the ones who have come up for renewal have renewed because their return on investment has proven so positive in every single case in the state of Texas,” she said. The impact Funds from a TPID would enhance the bureau’s marketing and sales program to generate more hotel business and provide increased funding for sales incentives. The increase in funding for sales incentives would attract and retain groups for additional hotel night activity.
The New Braunfels Convention and Visitors Bureau is considering the creation of a Tourism Public Improvement District, or TPID. What is it? A TPID, formed by hotels within a designated area, is used to generate supplemental funding for tourism marketing and additional sales initiatives to increase hotel business, according to a June 30 City Council retreat presentation. The objective of creating this district is to positively impact overnight visitation in New Braunfels through smart expenditures, allowing the city to successfully compete with destinations throughout the state of Texas, said Tanya Pence, president of the New Braunfels Convention and Visitors Bureau. There would be a 2% assessment on hotel room rates—which is the standard—that visitors pay when they spend the night in New Braunfels, said Pence. There would be no cost to residents.
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SOURCE: NEW BRAUNFELS CONVENTION AND VISITORS BUREAU COMMUNITY IMPACT
Looking ahead The bureau is slated to go before council in September to ask for permission to begin collect- ing petition signatures from hoteliers, according to the presentation.
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