Frisco | August 2025

BY JACOB VAUGHN

Diving deeper

The takeaway

Dallas North Tollway travel rates in Frisco over the years

Tom Cawthon, Dallas division president of homebuilder Taylor Morrison, said the widening project is a temporary inconvenience that is critical to Frisco’s growth. “We have to be able to provide homeowners with access to commuter corridors, shopping, schools and entertainment,” he said. “It’s all about time to commute.” Shorter commute times, as well as better access to local and regional amenities and job centers, drives housing demand in Frisco and the broader Dallas-Fort Worth area, he said. Cheney said high-rise office spaces, residential developments and big box retailers are cropping up along the Dallas North Tollway corridor. This is evidenced as traffic counts have increased along the corridor in recent years. He and city leaders are planning accordingly, he said. “By putting your density along your urban spine, it’s easier to get traffic in and out of it,” Cheney said.

Cawthon predicts developments in Frisco will continue to increase in value because the tollway will have more capacity. “Having that widening of the DNT through Frisco is absolutely going to allow Frisco’s values to continue to increase,” he said. “It will continue to enhance its attractiveness not only to buyers but also to builders.” The city has set itself up to be the “suburb of choice,” Cawthon said. “This continued investment into accessibility and into the infrastructure only just makes it that much more valuable,” he said. People want to live in Frisco, but it’s not at all costs, Cawthon said. “They need to be able to get in and out,” he said. “It’s critical.”

100K

92,650

80K

86,695

85,136

76,685

60K

40K

20K

0

2020 2023 SOURCE: TEXAS DEPARTMENT OF TRANSPORTATION/COMMUNITY IMPACT 2021 2022

The ease of the commute and the increased capacity on the tollway gives businesses, builders, employers and residents more confidence that they can move into the city and be successful, Cheney said.

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FRISCO EDITION

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