BY JACOB VAUGHN
Peyton said. “It really just opened the door for the whole industry to shift.” Some professionals in the industry grew tired of working for someone else during the height of the COVID-19 pandemic, she said. Traditionally, Peyton said, beauticians at traditional salons only get a cut of what they make from the services they provide, often between 20%-30%. “I think hair stylists, cosmetologists, any kind of beauty expert realized, ‘Hey, I don’t want to earn just pennies on the dollar,’” she said. Peyton said the demand for salon suites has increased over the years, with some preferring them over traditional salons. According to IMAGE Studios, a company that franchises salon suites with locations across the country, the number of these establishments increased 900% between 2013 and 2023 and the growth is expected to continue. Another 6,000 locations are expected to open in the U.S. by 2033, accord- ing to IMAGE Studios. Zooming in Kamran Ghatrehee, owner of Venus Salon
The details This business model sees an operator rent or own a facility where beauty and wellness profes- sionals can lease out space to launch their own businesses. This cuts out overhead costs of owning and running their own establishments and also allow these beauty and wellness experts more freedom in their employment, Peyton said. “You’re setting your own hours,” she said. “You’re kind of being your own boss.” However, being your own boss can be a dou- ble-edged sword, she said. A hairstylist leasing a suite, for example, would also have to handle things on the back end of the business, such as scheduling appointments and ordering products. Not operating as a traditional salon can also prevent professionals from being able to buy products in bulk for a reduced rate or participate in some trainings, Peyton said. What’s happening? Professionals in the industry said they are seeing a boom in the salon suites business. “It kind of got its catalyst with [COVID-19],”
Laura Kellogg, a stylist at Cashmere Beauty & Wellness Salon Suites in Flower Mound, adds highlights to a customer’s hair.
Suites, has seen this shift toward professionals pursuing salon suite spaces firsthand over the last 25 years, he said. Ghatrehee has several locations across the DFW area, including in Frisco, Plano and Colleyville. While it can be a successful business model, Ghatrehee feels some areas are beginning to become oversaturated with salon suites. Cashmere Salon Suites stylist Laura Kellogg suspects the trend could grow even larger. “It’s just so popular,” she said of salon suites.
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