Frisco | November 2024

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Frisco Edition VOLUME 12, ISSUE 4 NOV. 9DEC. 10, 2024

Expansion plans kick o FC Dallas’ Toyota Stadium $182M renovation project to bring ‘higher level of experience’

Frisco approves $182M update to add a mixed- use district The big picture

A closer look

Zooming in

Improvements will include shade structures and tech upgrades

Renovations will expand the supporter's section on the soccer eld's north side

FULL STORY INSIDE 22

RENDERING COURTESY FC DALLAS

Also in this issue

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Impacts: See latest beauty, wellness businesses coming to north Frisco (Page 6)

Business: Check out where to shop this holiday season in Frisco’s Rail District (Page 26)

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FRISCO EDITION

Impacts

North Frisco

Now open

1 Firehouse Subs The restaurant serves a variety of sandwiches, chips and cookies. Firehouse Subs first opened in Florida and this will be the 48th store in North Texas for the brand • Opened Oct. 28 • 2832 Eldorado Parkway, Ste. 207, Frisco • www.firehousesubs.com 2 Diamond Barbershop The business offers a range of services, including haircuts, beard trims, hot towel shaves and facials as well as nose, ear and eyebrow waxing. • Opened Oct. 7 3 Gloss Nail and Spa The salon offers a number of services, including manicures, pedicures, nail enhancements, dipping and waxing. • Opened Sept. 29 • 2215 W. University Drive, Ste. 200, Frisco • www.glossnailspas.com • 4280 Main St., Ste. 500, Frisco • www.diamondbarbershops.com

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4 Halo Head Spa The business offers hair and scalp care as well as facial services. This is the second Halo Head Spa location. The first location is in Coppell. • Opened Aug. 6 • 9250 Dallas Parkway, Ste. 100, Frisco • www.headspahalo.com 5 Salience Health The clinic offers several mental health services, including care for depression, transcranial magnetic stimulation therapy, medication management and talk therapy. It also offers ancillary services such as cognitive testing, home sleep testing and lab work. • Opened Sept. 16 • Frisco Medical Pavilion, 12850 Dallas Parkway, Ste. 200, Frisco • www.saliencehealth.com 6 Universal Billiards The business specializes in game room products including billiards tables, shuffleboard tables, video arcade games, air hockey tables and more. • Opened Sept. 27 • 10405 N. County Road, Ste. 100, Frisco • www.universalbilliards.com/pages/frisco-showroom

Coming soon

Now open

7 CityVet The business offers a number of veterinary services including medical check ups, dental exams, surgery and more. CityVet will also offer urgent care, grooming, bathing and boarding services. • Opening in November • 12455 Eldorado Parkway, Ste. 200, Frisco • www.cityvet.com 8 Singas Pizza The restaurant offers appetizers, wings and pizza in traditional and signature flavors, such as the Greek pizza and the Indian-inspired chicken tikka masala pizza. • Opening in 2025 • 13089 Main St., Ste. 400, Frisco • www.singaspizzas.com 9 Leadership Prep School A new charter school campus will house kindergarten through fifth graders. The district currently has an elementary and a secondary campus. • Opening for the 2025-26 school year • Located off Main Street between Legacy Drive and Teel Parkway • www.lpsfrisco.com

10 Dirty Dough Cookies The national cookie shop franchise offers “one-of- a-kind” flavors such as cookies n creme, chocolate peanut butter crunch, raspberry toaster tart, ooey gooey butter cake, cheesecake and more, according to its website. • Opened Oct. 3

• 3420 Main St., Ste. 150, Frisco • www.dirtydoughcookies.com

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Impacts

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membership packages that allow for a certain number of classes each month with discounts for additional classes. • Opened Sept. 18 • 4606 Frisco Green Ave., Ste. 102, Frisco • www.thepilateshaustx.com 5 Senior Helpers The business offers personal and companion care to support seniors with Parkinson’s Disease, dementia, Alzheimer’s and more. The location is owned by Bidisha Rudra and Shweta Gupta. Care includes help with dressing, feeding and bathing. • Opened Sept. 23 • 8668 John Hickman Parkway, Ste. 804, Frisco • www.seniorhelpers.com/tx/frisco 6 Southwest Farmers Market The grocery and restaurant sells African meals and items, such as beef or chicken suya, which is grilled meat prepared with a variety of spices. It also serves a number of plates, soups and stews. • Opened in July • 7070 Preston Road, Frisco • www.southwestfarmersmarket.com 7 Tricelx The organization is a multi-disciplinary medical organization. The business offers traditional and novel therapies, including those in the field of regenerative medicine. • Opened Oct. 11 • 3800 Gaylord Parkway, Ste. 1170, Frisco • www.tricelx.com

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289

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Plano

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• Opened Oct. 15 • 3220 Internet Blvd., Frisco • www.marriott.com

Now open

1 Kip McGrath English and Math Tutoring The center was first founded in Australia in 1976 and has since grown to have more than 500 centers in multiple countries. The Frisco center is its first U.S. location. • Opened Sept. 19 • 6363 Dallas Parkway, Ste. 109, Frisco • www.kipmcgrath.com/frisco 2 Hall Park Hotel, Autograph Collection The 14-floor hotel is located inside the city’s Hall Park development. The hotel has 224 rooms, 60 of which are reserved suites. It also features two ballrooms, a fitness center and rooftop pool.

3 Ollio Patisserie The bakery sells a number of goods, including macarons in a variety of flavors, cinnamon rolls, sticky buns, danishes and more. • Opened Oct. 11 • 8050 Preston Road, Ste. 104, Frisco • www.olliopatisserie.com 4 The Pilates Haus The business offers reformer-based pilates workout classes for all experience levels, according to the company website. The Pilates Haus offers a number of

Coming soon

8 Fred Astaire Dance Studios The studio will offer classes for country, Latin, ballroom, wedding dances and other types of dances. Classes are available for all ages. The Frisco studio will be the company’s fifth Dallas-Fort Worth location. • Opening December 2024 • 4112 Legacy Drive, Ste. 310, Frisco • www.fredastaire.com/frisco

COMMUNITYIMPACT.COM

BY DUSTIN BUTLER, SAMANTHA DOUTY & ALEX REECE

Relocations

Closings

Coming soon

9 Batch Bakery The business—formerly located at 5355 Dallas Parkway, Ste. 610 in Frisco—will move to a space they will share with ChefNIC & Co. Batch has been located at its existing location for a little over four years, according to a company social media post. The business offers baked goods such as pies and cakes. • Relocated Nov. 4 • 6065 Sports Village Road, Ste. 700, Frisco • www.batchbakery.net

11 Big Lots The retailer will close sometime this year, a business representative said. Big Lots offers furniture, mattresses, home decor and groceries. • Closing November or December • 3333 Preston Road, Ste. 700, Frisco • www.biglots.com 12 Birdcall The restaurant first opened in July 2023 and offered fried chicken sandwiches and tenders, grilled chicken, plant-based patties and more. According to signage at the location, Birdcall restaurants are planned for McKinney and Prosper. Birdcall’s Richardson location remains open. • Closed in September • 5350 Preston Road, Frisco • www.eatbirdcall.com 13 Lolli & Pops The business offered a selection of candy, gummies, chocolate and international snacks. • Closed in September • 2601 Preston Road, Ste. 1053, Frisco • www.lolliandpops.com

In the news

14 Burning Rice The restaurant is known for its customizable hot stone rice bowls featuring chicken, bulgogi and more. A company representative did not know the opening date; however, documents filed with the Texas Department of Licensing and Regulation indicate that renovations to the new restaurant will begin in late October and wrap up at the end of December. • Opening TBD • 5999 Custer Road, Ste. 100, Frisco • www.burningrice.com

10 The Community Grill The restaurant will keep its favorite dishes as well as add new offerings under its new management, new owner Ram Vila said. Vila and two other co-owners took ownership of the restaurant in mid-July. Since then, they have launched new offerings, including a weekend brunch and lunch menu, a work day lunch menu, drinks menu with handcrafted cocktails and a late night menu, Vila said.

• 2525 Main St., Ste. 400, Frisco • www.thecommunitygrill.com

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FRISCO EDITION

Government

BY HANNAH JOHNSON & ALEX REECE

Prosper ISD could partner with Frisco for $350M arts center

Prosper ISD may partner with the city of Frisco to build a performing arts center. The potential partnership would combine the district’s performing arts center project, which voters approved in a 2023 bond, with the city of Frisco’s plans for a performing arts center. The potential partnership was presented during a Pros- per ISD board meeting on Oct. 21 and no ocial plans have been approved. Frisco ocials have discussed building an arts center for years. A feasibility study from 2018 ended with Frisco City Council members stating they would wait for a private partner before developing a center. The specics The city of Frisco conrmed it nalized a letter of intent with Broadway Across America in an Oct. 28 news release. The letter is non-binding but secures a promise to collaborate on the project. Frisco would need to call a bond in 2025 to pay for the project. PISD presented a $350 million cost breakdown on Oct. 21. Frisco estimates put costs at $340 million, according to the release. More infor- mation is expected to be announced in November. PISD ocials hope to sign their own letter of intent with Frisco and pursue the idea further, Deputy Superintendent Greg Bradley said. Sorting out details The proposed Frisco Center for the Arts would include a 2,800-seat large hall and a 300-400-seat community hall. The large hall would host touring Broadway shows and large PISD events. The district would have access to national touring and venue management training professionals through the

If the city and school district pursue their partnership, it will include both a Broadway-sized, 2,800-seat venue and a smaller 400-seat theater dedicated to Prosper ISD performances (pictured).

RENDERING COURTESY THEATRE PROJECTS

partnership, which would benet PISD students, Bradley said. The community hall would be predominantly used by PISD year-round. The center would be located within the 7.5 square miles of overlapping PISD and city of Frisco land. Frisco City Council members said during a Sept. 17 council meeting they were on track to choose a location for the facility in January 2025 now that a Broadway partner has shown interest. The Frisco-PISD land use arrangement would ensure the district would not need to pay for any land and allow any PISD-owned properties to remain available for future educational purposes.

Proposed facility funding Funding would need to be a joint eort. Costs are subject to change, according to Oct. 28 data.

Community donations: $100M

City of Frisco: $150M

Total $350M

Prosper ISD: $100M

SOURCES: CITY OF FRISCO, PROSPER ISD COMMUNITY IMPACT

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BY ALEX REECE

Downtown Frisco parking garage moves toward construction Frisco city officials are making progress toward a new parking garage for The Rail District, a multi- million-dollar project expected to break ground this fall. Frisco City Council members unanimously approved a $333,900 contract for construction materials testing related to the multistory parking garage during an Oct. 15 meeting. Materials testing is part of the overall construc- tion process for the garage, according to meeting documents. Testing will include: • Reinforcing steel inspection • Post-tension pre-pour observations on the elevated slab pours • Concrete placement inspections and testing • Testing for structural masonry work

Police receive $95K for World Cup training Frisco City Council members accepted a $95,000 grant Oct. 15 for the city’s police officers to begin preparing tactical teams for potential 2026 FIFA World Cup scenarios. The grant, which will fund one year of study and training, comes from the North Central Texas Council of Governments and Urban Areas Security Initiative. Frisco’s Toyota Stadium will be a base camp for one of the 48 participating World Cup teams. Frisco Police Sergeant James Willis, who serves as the department’s public information officer, said the grant will fund a customized protective security detail training program. The program will include working with FIFA security and training the department’s special ops team to prepare for high-profile visitors and practices, Willis said.

Parking garage

Some context The parking garage is currently in its design phase, according to the city’s downtown rede- velopment dashboard. Once built, it will serve as a replacement for the on-street parking being removed from Main Street to make way for Fourth Street Plaza. Constructing the garage is expected to cost $20 million altogether, and was included as a prop- osition in a voter-approved 2023 bond election, according to the city’s website. Funding for the materials testing comes from the same bond, according to meeting documents.

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FRISCO EDITION

Government

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Frisco police unveil citywide license plate camera program

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A network of 81 license plate recognition cameras will soon be installed at intersections across Frisco, ocials said. Frisco City Council members approved a $434,150 agreement with Flock Safety, the security software company behind the technology, to install 81 license plate-reading cameras during an Oct. 15 meeting. As of Oct. 17, locations for the cameras have not been deter- mined. Possible locations are expected to include higher-popu- lation areas around the city, such as malls, according to an Oct. 1 work session presentation. Funding for the contract came from a grant from the Motor Vehi- cle Crime Prevention Authority, according to meeting documents. What you need to know Flock cameras will not replace other police technology, Deputy Chief of Police Jason Jenkins said Oct. 1. One benet of the new cameras is they will help cut down investigation times, he said. “Part of the problem we’re trying to address is basically it’s helping us combat crime,” he said.

“The population is growing, our visitors are growing. Our force can’t grow to the magnitude that it needs to. We’re always behind.” An 81-camera network can sound like a lot, but due to Frisco’s size, there are some areas of the city that the cameras may not reach, Jenkins said. The plan is to ask for additional cameras annually, he said. How it works The cameras capture and catalog the license plates and descriptions of vehicles driving on the road in a database that police ocers can access, according to Flock Safety’s website. The information is deleted after 30 days if it goes unused, according to an Oct. 1 council work session presentation. Flock license plate cameras cannot capture who is driving a car, meaning it cannot use facial recognition, and will only know who a car is registered to, according to the Oct. 1 council work session presentation. The system also cannot be used for trac enforcement and does not collect data on the speed the car is traveling.

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COMMUNITYIMPACT.COM

BY ALEX REECE

A new $113.43 million incentive agreement is paving the way for construction to resume at The Mix, a 112-acre mixed-use development east of the Dallas North Tollway between John Hickman Parkway and Lebanon Road. Frisco City Council members approved the incentive agreement during an Oct. 15 meeting. Plans include turning a seven-acre hole in the ground into a parking garage and providing upscale amenities, according to city documents. The gist Some residents know The Mix development as Wade Park, a long-since-abandoned mixed-use project at the same site, or as “the hole,” nick- named for the pit left behind after developers dug the beginnings of what would have been an underground parking garage for Wade Park. That parking garage project will now continue. A screening fence must be built around it sometime in the next six months and completely nished by 2033 for developers to receive the incentive agree- ment funds, according to meeting documents. The agreement will not aect the property tax rate for residents or business owners, Assistant City Manager Rob Millar said. All incentive funds come from the tax revenue generated by The Mix’s construction. Breaking it down The incentive program covers the rst phase of Developers pledge to nish ‘hole on the tollway’

Plans for The Mix The incentive agreement approved Oct. 15 lays out the plans for The Mix’s construction through 2033.

LEBANON RD.

Phase 1 area

Amenities

Parking garage

2,250 -space underground parking garage

33,000 square feet of upscale retail and restaurant space 630 urban residential living or townhome units

14,000 square feet of Class A medical oce space

The Mix

A Whole Foods Market or similar upscale grocer and open space with pedestrian areas

DNT TOLL

Project timeline

Dec. 31, 2026: Complete all phase 1 infrastructure Dec. 31, 2027: Open

Dec. 31, 2033: Complete the underground parking garage and Phase One open space

Dec. 31, 2028: Complete the medical oce building

Dec. 31, 2030: Complete the residential units

the grocery store and 80% of retail

2033

2026

2027

2028

2029

2030

2031

2032

SOURCE: CITY OF FRISCOCOMMUNITY IMPACT

$103.43 million in tax grants from the city, FEDC and FCDC. The grants are set to expire on Dec. 31, 2054 or once the developers receive the $103.43 million maximum, per meeting documents. Something to note The city had an incentive agreement in place when the land was still set to become Wade Park. It was that agreement that saved the city from having to pay anything to the developers when they backed out and left the hole behind, Cheney said. The new agreement is even stricter than it was for Wade Park, Cheney said.

what will be a multi-phase development project, according to a meeting presentation. The other members involved are: • The Mix Partners LLC • Frisco’s Economic Development Corporation • Frisco’s Community Development Corporation Board members from the FEDC and FCDC approved their sides of the incentive agreement during a special-called meeting earlier Oct. 15. The agreement, which will help fund certain aspects of the 112-acre development, included a $10 million infrastructure grant from the FEDC and

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FRISCO EDITION

Education

Frisco ISD students outpace state and national peers in SAT, ACT The district saw a slight increase on SAT exam scores while state and national averages have decreased, Nye said. FISD students had an average

On average, Frisco ISD students surpassed state and national scores for the SAT and ACT exams in the 2023-24 school year, according to state data. Student success is also measured by the district through the number of students taking other academic exams, such as Advanced Placement, which has increased over the past four school years, said Gary Nye, executive director of continuous improvement, during a presentation of the district’s academic assessment data for 2024. Breaking it down Of the 11,400 students who took an AP exam in 2024, more than 80% scored a 3 or higher. The number of students receiving a score of 3 or higher, which is commonly accepted at colleges and universities, has increased from 74% to 83% over the past four years in the district. “If we look over the last four years we’ve increased student participation and performance,” Nye said during the meeting.

Exam participation The number of Frisco ISD students taking one or more Advanced Placement, or AP, exams has increased 28.8% over the last four years.

score of 1,138 compared to last year’s 1,134. FISD scores on the ACT exam scores dipped slightly in 2023, following state and national trends, according to the presentation. Data for 2024 exams is not yet available. The district saw a slight increase on SAT exam scores while state and national averages have decreased, Nye said. FISD high school students are eligible to take the SAT during the school day. Also of note The release of A-F accountability ratings from the Texas Education Agency has been delayed after a series of court orders have temporarily blocked the state agency from releasing the scores. A trial date is set for Feb. 10, 2025. FISD recently released its own accountability report. Nye said the report shows the importance of

12K 9K 6K 3K 0

83% pass

80% pass

79% pass

74% pass

2021

2022 2023 2024

SOURCE: FRISCO ISD/COMMUNITY IMPACT

local accountability to district officials. “We’re primarily accountable to our local commu- nity first and [FISD holds] the belief that our students are a lot more than just a test score,” he said

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COMMUNITYIMPACT.COM

BY HANNAH JOHNSON & ALEX REECE

FISD sees better teacher retention in 2023-24 The rate of teachers leaving Frisco ISD continues to slow down. FISD had 1,277 resignations in the 2023-24 school year resulting in an attrition rate of 14.2%— an improvement from last year’s rate of 14.7%, according to a presentation from Chief Human Resources Officer Pamela Linton during an Oct. 15 board meeting. “We are recruiting and retaining all year long,” Linton said. Diving in deeper Teachers made up 49% of those who left the district last year with 630 resignations. FISD saw the highest attrition in its auxiliary department with 493 resignations resulting in a 19.4% attrition rate. This is a slight increase from last year’s rate of 19.1%, Linton said. She explained retaining auxiliary positions such

Frisco ISD talks priorities for 89th Texas Legislature

"It is important to have people of different backgrounds working together and collaborating for students." PAMELA LINTON, CHIEF HUMAN RESOURCES OFFICER

Frisco ISD officials have outlined a list of potential priorities for when the 89th Texas Legislature meets in January 2025. The overview The priorities were developed by the Legislative Leadership Committee, which is made up of 120 community and staff members, said Megan DeWolfe, FISD’s government affairs and community engage- ment director. Priorities include increasing the basic allotment to adjust for inflation; maintaining local control in developing curriculum; and initiatives for student mental health. The board is expected to vote on the priorities in November.

as transportation, child nutrition and custodial can be a challenge. Sorting out details Teacher’s substitute requests were filled at a rate of 97% last school year. This is an improvement from 2022-23’s rate of 88%. The district had 92,241 total substitute requests last year with an average of 517 requests per day. Substitutes are one avenue for the district to hire new staff. Last year, the district hired 115 substitutes as teachers and 112 substitutes as paraprofessionals. In total, the district hired 642 teachers last year. These new teachers represent eight coun- tries and 35 states.

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COMMUNITYIMPACT.COM

Transportation

BY SAMANTHA DOUTY

and subgrade improvements. The contractor began installations of concrete beams on both of the bridges at the end of October. • Timeline: Q1 2024-Q4 2025 • Cost: $56.4 million • Funding source: city of Frisco, Collin County 4 Universal Parkway construction Project: The road project will construct a six-lane divided roadway. The roadway, with Frisco Street North, will surround the future Universal Kids Resort and will connect northbound DNT to a future extension of Panther Creek Parkway. Update: The main lanes of Universal Parkway have not been paved yet, according to a city engineering report. The next step of the project is installing street lights, landscaping and irrigation on the Universal Parkway median. • Timeline: Q3 2023-Q4 2024 • Cost: $12.94 million • Funding source: city of Frisco 5 Frisco Street North creation Project: The road will be constructed to a two-lane roadway. Frisco Street North will surround Universal Kids Resort with Universal Parkway. Update: Subgrade preparation on Frisco Street has been completed and paving operations will begin soon. • Timeline: Q3 2023-Q4 2024 • Cost: $20.86 million • Funding source: city of Frisco 6 Mahard Parkway construction Project: The project will construct a six lane roadway from PGA Parkway to US 380. Update: The project is currently in its construction phase. • Timeline: Q4 2024-Q2 2026 • Cost: $11.03 million • Funding source: city of Frisco 7 Hillcrest Road construction Project: The project will construct a four-lane roadway from Panther Creek Parkway to PGA Parkway. Update: The project is currently under construction. • Timeline: Q1 2024-Q2 2025 • Cost: $5.99 million • Funding source: city of Frisco

UNIVERSITY DR.

380

PGA PKWY.

ROCKHILL PKWY.

VIRGINIA PKWY.

LEWISVILLE LAKE

PANTHER CREEK PKWY.

2478

ELDORADO PKWY.

HILLCREST RD.

Frisco

289

KING ST.

MAIN ST.

DNT TOLL

ROLATER RD.

423

T ONEBROOK PKWY

TODD DR.

LEBANON RD.

SRT TOLL

GAYLORD PKWY.

WARREN PKWY.

SRT TOLL

MAP NOT TO SCALE N

Stonebrook at the Walmart exit. Update: The project is in the design phase and should start construction later this year. • Timeline: Q4 2024-Q3 2025 • Cost: $250,000 • Funding source: city of Frisco

Upcoming projects

1 Lebanon Road widening Project: The scope of the project includes widening Lebanon Road from a four lane divided roadway to six lanes from FM 423 to Todd Drive. Update: The project is still in the design phase though construction should start at the beginning of next year. • Timeline: Q1 2025-Q4 2026 • Cost: $26.5 million • Funding source: city of Frisco 2 Stonebrook at Walmart traffic light addition Project: The project will add a new traffic light on

Ongoing projects

3 Panther Creek Parkway construction Project: The project spans from Dallas North Tollway to Preston Road. It will create a new six-lane roadway to fill the last remaining gap of Panther Creek Parkway in Frisco. Update: The contractor is currently making improvements on various components such as storm drainage, water line, sanitary sewer line, retaining walls

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COMMUNITYIMPACT.COM

Real estate

All four Frisco ZIP codes saw a decrease in the number of homes sold and an increase in the number average days on the market from September 2023 to September 2024. Residential market data

Number of homes sold

September 2023

September 2024

-5.7%

-16.22%

-29.76%

-33.33%

75033

75034

75035

75036

380

75033

Median home sales price

DNT TOLL

75035

75036

September

2023

2024

75034

$704,900 $940,000 $640,495 $590,000

$777,000 $835,000 $585,990 $590,000

SRT TOLL

75033

423

75034

Homes sold by price point

75035

September 2024

75036

$1,000,000+

$700,000-$999,999

Average days on the market

September 2023

September 2024

$400,000-$699,999

+52.9%

+69.23%

+29.03%

+28.95%

$100,000-$399,999

<$100,000

MARKET DATA COMPILED BY COLLIN COUNTY AREA REALTORS • WWW.CCAR.NET

75033

75034

75035

75036

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$2 BILLION+ IN SALES

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FRISCO EDITION

Development

BY SAMANTHA DOUTY

Kaleidoscope Park opens to public, brings nature space to Frisco’s Hall Park The laughs and exclamations of children and families lled Kaleidoscope Park for the rst time when it opened Oct. 5 to the public. Kaleidoscope Park brings nature and art together for the public, ocials said during an Oct. 5 ribbon- cutting event. The park comes from a private-public partnership between the city of Frisco and the Hall Group. The park features a playground, splash pad, pavilions, performance stage and the largest sculpture in North Texas—”Buttery Rest Stop” by artist Janet Echelman. “Everything’s bigger in Frisco,” said Craig Hall, chairman and founder of the Hall Group, about the sculpture. Hall said the park has been a long time coming and is excited to see it reach fruition. Kaleidoscope Park makes Hall Park more than just a place to go to work, Mayor Je Cheney said. “It’s a place to gather,” he said. “It’s a community space.”

Children do arts and crafts at a vendor booth at the Kaleidoscope Park opening Oct. 5.

Children play at the playground at Kaleidoscope Park, which opened to the public on Oct. 5.

PHOTOS BY SAMANTHA DOUTYCOMMUNITY IMPACT

Kaleidoscope Park visitors take photos of a cow at the park’s petting zoo during opening weekend.

A net tube is suspended for children to walk across at the Kaleidoscope Park playground.

DNT TOLL

WARREN PKWY.

DNT TOLL

Kaleidoscope Park features the sculpture “Buttery Rest Stop” by artist Janet Echelman.

Children play at the Kaleidoscope Park splash pad, which opened to the public on Oct. 5.

Children get their face painted at Kaleidoscope Park on opening day Oct. 5.

Kaleidoscope Park opened Oct. 5 to the general public.

LITTLE ELM 27100 Hwy 380 (972) 347-9630

LOWRY CROSSING 4100 E US 380 (972) 540-2500 THE COLONY 4901 Hwy 121 (214) 469-2113

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Expansion plans kick o From the cover

The big picture

FC Dallas’ home stadium will see updated, fan- friendly multipurpose improvements starting in the new year. Toyota Stadium upgrades, which Frisco City Council approved the $182 million update Sept. 17, will see dirt moving starting January 2025. The east side of the stadium will see the rst upgrades while the west side remains operational for the 2025 MLS season. The stadium has been the home of Major League Soccer club FC Dallas since it opened in 2005 through the same partnership amended Sept. 17. Partnership members include the city, Frisco ISD, Frisco Economic Development Corporation, Frisco Community Development Corporation and Frisco Stadium LLC, which represents the Hunt family members who own FC Dallas. Jimmy Smith, FC Dallas chief operating ocer and chief nancial ocer, said he hopes the new improvements will allow the stadium to be enjoyed by the entire community. Upgrading the stadium to include a mixed-

The updates to Toyota Stadium would make it available for concerts.

new revenue from nearby cities, she said. “Fans coming for a sporting event or concert will now have more reason to stay in the area,” said Christal Howard, president of the Frisco Chamber of Commerce, in an emailed statement. “We see it as a win all the way around that they’ll have nearby Frisco Square and the Rail District to explore and give them plenty of opportunities to stick around longer.”

use district, which will feature retail and hotel buildings, could keep Frisco competitive with nearby cities, said Judith Grant Long, an associate professor of sport management and urban planning at the University of Michigan. Long said most stadiums do not get the money back on their investment but that Toyota Stadium is in a unique place to be an exception. Adding hotels and Frisco-specic amenities will bring in

Zooming out

Comparing capacities

fan-friendly and open the door to new possibilities, such as concerts or hosting national teams. In just under two years, Toyota Stadium will be a base camp for a team participating in the 2026 FIFA World Cup. Renovations are expected to begin in January 2025 and be completed in phases to work around the major event, Smith said. “The plan is to start on the east side [of the stadium] next year and we’ll have that completely done prior to the World Cup in the summer of 2026,” he said.

The stadium improvements, which include add- ing shade structures and technology upgrades, will provide Toyota Stadium with the level of excellence North Texas sports fans expect, Smith said. “We owe that to our fans, to our community, to have that higher level of experience,” Smith said. The Sept. 17 agreements also renewed FC Dallas’ contract at Toyota Stadium for another three decades, keeping the team in Frisco until 2057. FC Dallas President Dan Hunt said Sept. 17 that the improvements will both keep the stadium

Current Toyota Stadium

19,096

3,400 seats

Toyota Stadium after renovations

22,496

Ford Center

12,000

Riders Field

10,216

SOURCES: FAIR PARK DALLAS, FC DALLAS, GLOBE LIFE FIELD, VISIT FRISCO/COMMUNITY IMPACT

A closer look

19,096

20K

The renovations will add 3,400 seats in a new supporters section on the field’s north side, bringing Toyota Stadium’s capacity to over 22,500 seats. The project’s approval came during a record high for FC Dallas ticket sales, Smith said. Gordon Flynn, a member of El Matador, one of FC Dallas’ support groups, said the new supporters section is what the fans want. “I can’t wait to see how it goes,” Flynn said.

16,816

15K

10K

2014 2015 2016 2017 2018 2019 2020* 2021

2022 2023 2024**

**THE 2024 SEASON WAS NOT FINISHED AT THE TIME THIS WAS COMPILED. *NUMBERS ONLY REFLECT TICKET SALES BEFORE COVID-19 PANDEMIC-RELATED GAME CANCELLATIONS

SOURCE: MAJOR LEAGUE SOCCER/COMMUNITY IMPACT

COMMUNITYIMPACT.COM

BY ALEX REECE

Funding the project

What comes next?

Reinvestment Zone, or TIRZ. A TIRZ captures growth in property tax value. Taxes generated from the TIRZ’s captured value can only fund improvements for the properties inside its boundaries. Toyota Stadium is located in Frisco’s TIRZ No. 1. Council members on Oct. 15 amended the city’s TIRZ No.1 ordinance to add the stadium improve- ments and widen the zone’s boundaries to over 3,500 acres for new FISD properties, which the TIRZ also helps fund maintenance for.

Long said half of the major league sports venues in the U.S. and Canada, of which a majority are still proposals, are associated with mixed-use projects. “There’s a reason why teams do it, which is to try to extend their revenue generating and revenue capture potential,” Long said. Paying for Toyota Stadium’s improvements involves contributions from its public-private partnership members. The FCDC and Hunt Sports Group are contributing a combined $105 million with the rest coming from a city Tax Increment

Toyota Stadium sees almost 2 million visitors every year, Smith said. “We did an economic impact study for the last 20 years, and it’s over $1.5 billion,” he said. “I expect that to double over the next 20 years [from the renovations].” Smith said FISD uses Toyota Stadium the most. The renovation schedule was designed with the district’s student- athletes in mind to allow them to continue playing, he said. “For them to have their home as well, whether it’s their high school soccer or high school football, for them to continue to play those matches…that’s been very important for us and for the city,” Smith said. Included in the city’s Sept. 17 partnership update was a Dec. 31, 2028 deadline to finish all of the stadium improvements. Smith said once renovations are finished, Toyota Stadium will be one of the best soccer-specific stadiums in the country. Chase Futrell, an FC Dallas fan who attended the team’s last home game on Oct. 19, said while the renovations will take a while, the end result—including new shade covers, which are listed in the improvement plans—will be nice to see. “All of us at FC Dallas are excited for our fans, partners and players to experience this state-of-the-art facility,” Hunt said in a Sept. 17 news release.

Who owns what?

ALL STARS AVE.

Ownership of the land surrounding Toyota Stadium is split between some of the partnership members.

Map key

Mixed-use district site City of Frisco stadium and soccer center land

City of Frisco mixed-use land Hunt Sports Group mixed-use land Frisco ISD soccer center land

DNT TOLL

TECHNOLOGY DR.

Field space

Project budget Frisco Tax Increment Reinvestment Zone

No. 1: $77M Hunt Sports Group: $65M Frisco Community Development Corporation: $40M

Toyota Stadium

Total $182M

MAIN ST.

SOURCE: CITY OF FRISCO/COMMUNITY IMPACT

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