BUSINESS FEATURE The Store inLakeHighlands BY KAREN CHANEY
Locally owned boutique, gift shop celebrates 20-year anniversary A s a Lake Highlands native, Cheryl Calvin said she and her husband, Shane Calvin,
opening my own store.” Originally, it was strictly a women’s clothing boutique. Today, The Store in Lake Highlands has grown to include baby and children’s items, candles, stationery, seasonal decor and much more. The Calvins’ daughter, Allison Self, recently started helping at the family business. Cheryl said she appreciates her younger viewpoint and has seen upticks in sales when she follows Allison’s purchasing advice. Cheryl said her customers’ ages span decades,
never considered opening their business anywhere else but in their Dallas neighborhood. “I was born and raised in Lake Highlands,” she said. “My father, Dr. Joe Lindley, was a veterinarian [here] for 48 years.” The Calvins opened their boutique 20 years ago in Northlake Shopping Center. In 2019, they moved to the
Cheryl Calvin and her husband, Shane Calvin, live in Lake Highlands and opened the boutique in March 2002. (Photos by Karen Chaney/Community Impact Newspaper)
TOP SELLERS AT THE STORE • Baby items: starting at $4.99 • Women’s clothing: starting at $39.99 • Candles: ranging from $2.99-$70
current location in Lakeridge Center. “We needed to revitalize ourselves,” Cheryl said. “Our carpet was 17 years old. Our paint was 17 years old. ... I could not envision
“MYDAUGHTERWAS IN FOURTHGRADE; MY SONWAS IN FIRST GRADE. I THOUGHT I NEEDED SOMETHING TO DO, AND SO I STARTED INVESTIGATINGOPENING
and often women come in with their daughters and granddaughters. She said she has
The shop began stocking more baby items to match changes in the neighborhood demographics.
The boutique sells products such as candles, decor and more.
a nice array of shoppers from
MYOWN STORE.” CHERYL CALVIN, OWNER
remodeling, but I could envision doing a new space.” Before opening their business, Cheryl worked at The Store in Old Town Salado, which was co-owned by her mother, Becky McAulay. Cheryl helped in a variety of ways, including buying merchandise at markets. She found herself bringing things from the Salado store to her friends in Lake Highlands. “My daughter was in fourth grade; my son was in rst grade,” Cheryl said. “I thought I needed something to do, and so I started investigating
Lake Highlands as well as those who enjoy traveling to
visit boutiques. Some of her customers are
Calvin spotlights merchandise via live Facebook posts.
childhood friends, while some she befriended as customers. Cheryl said she enjoys seeing their stages of life, and “to be there for them, give them hugs when they need it and pray for them when they need it.” Cheryl said she believes a blend of sunny smiles, complimentary gift wrap and something new around every corner is what grows the ever-expanding base of repeat customers to her shop.
The Store in Lake Highlands 9850 Walnut Hill Lane, Ste. 226, Dallas 214-553-8850 www.thestoreinlh.com Hours: Mon.-Sat. 10 a.m.-5 p.m., closed Sun.
WALNUT HILL LN.
N
HEALTHCARE EDITION COMMUNITY IMPACT NEWSPAPER’S COMING SOON
LOCAL BUSINESSES: CONTACT US FOR ADVERTISING
DIGITAL
DIRECT MAIL
�866� 989�6808 � COMMUNITYIMPACT.COM�ADVERTISE
12
COMMUNITY IMPACT NEWSPAPER • COMMUNITYIMPACT.COM
Powered by FlippingBook