The Woodlands Edition - November 2019

BUSINESS FEATURE

“I WOULD LIKE TO CATER TO EVERYBODY. … I LIKE THE FAMILY-BASED, INTIMATE SETTING.” —BREANAMCCREADY, OWNER AND FOUNDER

Kova Fit owner and founder Breana McCready launched the business in March.

Owner Breana McCready works with individual clients and offers personal training in group settings.

Kova Fit Gym brings private, personalized fitness to Augusta Pines Drive

BY BEN THOMPSON

build on functional tness at their own pace with- out the burden of a cumbersome payment system or overly intensive programming. “My main thing was having a place to come get personalized workouts without having a member- ship fee, initiation fee, an annual fee, a mainte- nance [fee],” she said. “I feel like a lot of people oer the same thing: ‘Hey, come in and work out with me,’ and then, that’s it. And I’m very invested in my clients. … I’m literally on the journey with you.” McCready said Kova Fit is open to people of any age looking to take further steps in personal tness. Clients arriving at the gym will go through a goal-setting and assessment process before creating workout and nutrition plans that guide their train- ing both at the gym and at home. “I check in with their nutrition and then their at-home workouts or programs that I assign for them to do when they’re not with me,” McCready said. “If you’re only working out minutes, minutes, three times a week, you’re not going to see [results]. You have to go home and do your homework.” Since its launch in March, McCready said, the gym has received a positive response from the local community due to its scenic location, setup and oerings. Kova Fit can be rented out by independent trainers and their clients, and McCready said the gym could also expand in the future to feature areas dedicated to specic types of equipment or to new classes. At present, her focus remains on maintain- ing her planning and relationships with any clients interested in the Kova Fit program. “[I’ll] just keep growing and keep helping peo- ple,” McCready said. “I would like to cater to every- body. … I like the family-based, intimate setting.”

A t Kova Fit, a new gym in Spring, owner and founder Breana McCready oers hands-on instruction and tness classes for clients looking to work out in a private and personalized training atmosphere. “My clients have always complained, ‘I don’t like being in front of a whole bunch of people. I don’t want to go to the big gym. I don’t want men looking at me,’” McCready said. “It’s always been a goal to open up a boutique gym where people felt comfort- able.” Before starting Kova Fit, McCready studied kinesiology and nutrition in college, earned several health and tness certications, and gained years of experience as a trainer through a previous business in California. Aer moving to Creekside Park, she developed the Kova Fit concept—“kova” is a Finnish word meaning “strong, and having a high impact or inuence on someone,” McCready said—and eventually decided to launch the gym at the Augusta Pines Golf Club. “You either go all [in] or you just don’t do it at all,” she said. “I just had an awesome support system from both my clients and my ancé and my son, and I felt like it was just the [time].” In Kova Fit’s single-room gym, clients can interact with a variety of strength and high-intensity inter- val training stations, including dumbbells, cable machines and a squat rack. Open space is also avail- able for classes or active exercises, and workouts are oen combined for circuit training in order to target a variety of body parts. While the equipment at Kova Fit may be familiar to frequent gym-goers, McCready said her gym’s unique angle is a focus on connecting with clients to

The gym includes open space for classes and ac- tive workouts alongside weights and machines.

Kova Fit features a variety of standard gym equip- ment aimed at functional fitness.

Kova Fit 18 Augusta Pines Drive, Ste. 111W, Spring 281-296-3520 www.kovafitgym.com Hours: Mon.-Fri. 8 a.m. - 5 p.m., closed Sat.-Sun.

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The Woodlands edition • November 2019