North San Antonio | June 2025

BY PARKS KUGLE

The outlook

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Webster said the Alamo Plan coincides with the other major development projects, such as the Missions Ballpark and the proposed Sports and Entertainment District. “What kills us here in San Antonio is we always want to think of a puzzle one piece at a time, instead of realizing a puzzle is not one piece, [but] multiple pieces. We are nally talking about a big

puzzle,” Webster said. Mario Bass, president and CEO of Visit San Antonio, said the plan is key to increasing tourism. “The Alamo Plan plays an integral role in this growth in ensuring not only new amenities and reasons to visit, but a new perspective on this renowned icon,” Bass said. Currently, Huhn said the Alamo receives 1.6 mil- lion visitors a year. Once the renovation is complete in 2027, the annual number is projected to grow to 2.5 million.

The Alamo Plan is an ongoing eort with projects already completed, such as the opening of the Ralston Family Collections Center on March 3, 2023, and the opening of the Mission Gate and Lunette on May 10, 2024. Huhn said the full project is estimated to be completed in 2027.

Project timeline

Nov. 2025 : Opening of the Alamo Promenade

2025

Annual number of San Antonio visitors

2026

March 6, 2026 : Opening of The Texas Cavaliers Education Center

50M

40M 30M 20M

“[The Alamo] is really an important piece of our history, and by telling that full story, people will understand not only the Alamo story, but the birth of the Texan identity.” ERNESTO RODRIGUEZ, SENIOR HISTORIAN AT THE ALAMO

Spring 2027 : Church building restoration begins TBD 2027: Opening of the Visitor Center and Museum

2027

20M

SOURCE: THE ALAMO TRUSTCOMMUNITY IMPACT

2019 2020*

2021

2022 2023

SOURCE: VISIT SAN ANTONIOCOMMUNITY IMPACT

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