New Braunfels Edition | November 2025

Government

BY ETHAN THOMAS

Downtown paid-parking system generates $80K in revenue of the paid-parking system, as well as other mainte- nance and development of the downtown area. Less than 1% of visitors in the paid-parking area received citations in the rst two months of implementation, according to the presentation.

New Braunfels’ department of economic and community development—in partnership with parking management company Interstate Parking— provided an update on the city’s new, downtown paid-parking system during a special city council meeting Oct. 20. What you need to know Interstate Parking is the management rm tasked with creating the guidelines for the paid-parking program. Since its implementation on July 7, the paid-parking structure has generated a total of $154,748, with $80,210 of that amount being reinvested into the program after expenses. Operating costs totaled around $75,000, including enforcement, maintenance and labor, as well as sales and use tax and credit card fees, which the city absorbs as part of the program, said Je‡ Jewell, New Braunfels’ director of economic and community development. The funds go directly back into the enforcement

The cost The paid-parking program was implemented in July. Net revenue: $80,210 Interstate Parking management fees: $51,430

This is partially due to the city’s decision to focus on education over enforcement as the project is in its initial implementation stages—including social media campaigns, open house educational sessions and an informational website, Jewell said. A closer look The economic and community development department added preregistration to the program. This came after residents who were called for jury duty before operating hours were forced to leave the courthouse to start their parking session, and allows jurors and others to preregister their session so they can begin their rst free hour once 10 a.m. rolls around. Other changes could be on the way as well, such as

Total $154,748

Sales and use tax, card fees: $23,108

SOURCE: CITY OF NEW BRAUNFELS† COMMUNITY IMPACT

more Americans with Disabilities Act-compliant spaces and drop-o‡ zones, Jewell said. “We’re in the stage of data collection, monitoring analysis, projecting future demand and trying to decide where new supply needs to be added, evalu- ating any future program changes,” Jewell said. The department hopes to provide another update to council in February, Jewell said.

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NEW BRAUNFELS EDITION

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