Government
BY JACQUELYN BURRER
World Cup spurs $15M transit plan
How it works
Frisco’s existing partnership with DCTA includes a demand-response service primarily serving seniors, residents with disabilities and individuals traveling for medical-related trips. Anyone can use the microtransit service, but users must be within the service boundaries, Moen said. Moen said the proposed microtransit program will be a $15 million investment over three years, funded through a mix of federal and local dollars. About $3.3 million of that total would come from Frisco, with the remainder supported through federal funding secured with assistance from the North Central Texas Council of Governments.
said. “It’s flexible in its area and the routing, so this isn’t a fixed route system.” Riders would be able to request trips through a mobile app or by phone, with shared vehicles that pick up and drop off passengers curb-to- curb. Moen said the microtransit service will cover roughly 21 square miles in Frisco, which accounts for about 75% of jobs in Frisco and 38% of residents. “The city of Frisco employment base is growing [and] the population is growing, not only here, but also across the region,” Moen said. The service will also connect to the Dallas Area Rapid Transit bus system by offering a trip option to the Northwest Plano Park and Ride station. The service is expected to operate from 6 a.m. to 6 p.m. using a fleet of about 20 vehicles. Fares would be cashless and based on distance, ranging from about $3 to $5 per trip.
Frisco officials are moving forward with plans to roll out an on-demand microtransit service through a partnership with the Denton County Transportation Authority. City staff presented details about the agreement to Frisco City Council at a March 17 work session. The service could launch as early as mid-May ahead of the 2026 World Cup. Jason Brodigan, Frisco director of engineering services, said at a January work session that city officials have been working to add local transit options, such as the DCTA’s GoZone service. The World Cup is expected to bring visitors from around the world to DFW. Brian Moen, Frisco assistant director of transportation, said microtransit offers an on-demand, technology-based shared ride service as an alternative to traditional public transportation options. “This is really ideal for suburban travel,” Moen
Total microtransit service cost
Federal funding
Frisco funding
$4.55M
$4M $3.7M $4M
$851K
Year 1 Year 2 Year 3
$1.3M $1.2M
$5.2M
$5.3M
Planned service area
SOURCE: CITY OF FRISCO/COMMUNITY IMPACT
ELDORADO PKWY.
DNT TOLL
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Next steps
ROLATER RD.
Frisco
DCTA officials approved an agreement with Frisco for the service at their March 26 meeting. Frisco City Council is expected to consider the item April 7, Moen said. If approved, service could begin in mid-May.
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