Lake Travis area sees wellness industry growth From the cover
The overview
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Moonacre Ranch is one of many wellness-focused resorts in the Western Travis County area, with other destinations including Omni Barton Creek, Lakeway Resort & Spa, Lake Austin Spa Resort, and Miraval Austin Resort and Spa. Canyon Ranch, a resort chain with several locations throughout the United States, has also announced plans to open in Spicewood. Though representatives for the company have not provided comment as of press time, development of Canyon Ranch will involve constructing facilities for lodging, dining, a spa and a medical clinic. The estimated completion date is Aug. 31, 2026, for a total cost of $121 million according to a ling with the Texas Department of Licensing and Regulation. Wellness retreats are an increasingly popular choice for those seeking relaxation and rejuvenation, said Professor Marc Cohen, an integrative doctor and founding member of the Global Wellness Summit. These retreats o er a range of wellness programs and o erings including natural outdoor environments, physical activity programs, dining, spa treatments and, in Miraval’s case, a policy limiting the use of digital devices, according to the business’s website. Retreats in this region are just a small part of a larger global trend, according to market analysis by research and consulting groups Grand View and McKinsey & Company, which has seen increasing numbers of individuals seeking to improve their physical and mental well-being.
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Area wellness retreats
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PEDERNALES RIVER There are various wellness retreats within the Lake Travis- Westlake area. The incoming Canyon Ranch will be located within Burnet County in Spicewood. 1 Miraval Austin Resort & Spa Highlights: body mindfulness center, dining, digital devices discouraged • 13500 FM 2769, Austin • www.miravalresorts.com/austin 2 Lake Austin Spa Resort Highlights: spa treatments, lake activities, dining • A Resort : 1705 S. Quinlan Park Road, Austin • B Spa: 12611 Riverbend Road, Austin • www.lakeaustin.com
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3 Omni Barton Creek Highlights: golf, spa, dining • 8212 Barton Club Drive, Austin • www.omnihotels.com 4 Moonacre Ranch Highlights: yurts, yoga, natural environment • 545 CR 421, Spicewood • www.moonacre.com 5 Lakeway Resort and Spa Highlights: lake views, spa and wellness centers, on-site pools • 101 Lakeway Drive, Lakeway • www.lakewayresortandspa.com
6 Hotel Viata Highlights: hillside views, dining, spa • 320 S. Capital of Texas Hwy., West Lake Hills • www.hotelviata.com Coming soon: Canyon Ranch Highlights: wellness resort chain, exercise, mindfulness and spa packages • Located in Spicewood, exact address TBD • www.canyonranch.com
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SOURCES: HOTEL VIATA, LAKE AUSTIN SPA RESORT, LAKEWAY RESORT AND SPA, MIRAVAL AUSTIN RESORT & SPA, MOONACRE RANCH, OMNI BARTON CREEK, TEXAS DEPARTMENT OF LICENSING AND REGULATION COMMUNITY IMPACT
The context
Global wellness tourism market
Historical revenue
Projected revenue
Reports on wellness spending show interest in the industry ramping up worldwide in the years following 2020. A study published by Grand View shows that while the United States’ wellness industry was valued at $153 billion in 2020, it shot up to $234 billion in 2021, and is expected to con- tinue growing steadily over the coming years. On a global level, wellness tourism market revenues in 2020 were estimated at $433 billion, and are projected to grow to $2.1 trillion by 2030. In Austin, local businesses such as Lake Austin Spa Resort have reported widening interest in their services and shifting visitor demographics, General Manager JoAnn Lenhardt said. Omni Bar- ton Creek is also seeing changes in its visitorship, with certain regions showing increased interest in the resort in recent years, Director of Marketing
$2,500B $2,000B $1,500B $1,000B $500B $0
SOURCE: GRAND VIEW RESEARCH/COMMUNITY IMPACT
diabetes and high cholesterol; rising demand for anti-aging products and services promoted on social media; and increased consumer disposable income in emerging markets.
Christian Jones said. Some reasons for increased interest in wellness, according to the Grand View report, include an increase in lifestyle-related diseases, such as
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