Northeast San Antonio Metrocom | August 2025

BY THOMAS LEFFLER

Why it matters

One more thing

Although larger retailers account for much of the sales tax generation in Northeast San Antonio, local dollars have a greater impact in supporting local economies. According to the American Independent Business Alliance, dollars spent at locally owned businesses recirculate through the local economy two to four times more than money spent at nonlocal companies, a phenomenon known as the “local multiplier effect.”

when it comes to special sales, including partnerships between businesses. “When I go to a business and a business recommends another business to me, I’m going to trust that because I’ve already trusted [that business] for my initial purchase,” she said.

The retail trade industry, which generates sales tax revenue, accounts for between 10% and 20% of employment in Northeast San Antonio cities. Titterington said a retail trade trend she’s seeing is more “thinking outside the box”

Northeast San Antonio retail trade employment Percentage of employment from retail sector (2023)

Remaining employment

First round Second round Third round $1.2K

9.92%

13.1%

12.3%

19.5%

13.9%

$1K $800 $600 $400 $200 $0

Universal City

Schertz

Cibolo

Live Oak

Selma

90.08%

86.9%

87.7%

90.5%

86.1%

SOURCE: DATAUSA/COMMUNITY IMPACT

Local business National business

$1,000 spent

SOURCE: AMERICAN INDEPENDENT BUSINESS ALLIANCE/COMMUNITY IMPACT

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