Government
BY HEATHER MCCULLOUGH & CODY THORN
Colleyville, Southlake programs generate millions for local businesses
Diving deeper
The city of Colleyville began its gift card program in 2018 and since then, has given $5.7 million to local businesses. City officials added a restaurant-only gift card program in 2024, with this year’s program running Feb. 2-March 1. The $35 restaurant-only gift card must be picked up by residents at the Colleyville Center, the recreation center and Colleyville Public Library.
Southlake Open Rewards The Southlake Open Rewards program launched Jan. 22, 2023, giving shoppers cash back for shopping in town.
The Southlake Open Rewards Program will be rolled out for the third year Feb. 1. The program, which debuted Jan. 22, 2023, provides 5% cash back through shopping, dining and entertainment at Southlake businesses through an app called Open Rewards. The city has allocated $100,000 for the program in 2026, the same amount as last year, said Dylan Duque, Southlake’s economic development and tourism specialist. The city has seen a total economic impact of $3.5 million over the last two years from the program. “We are looking at getting people back in some of the stores and out here shopping again after the Christmas season,” he said.
2023
2024
Claimed rewards (in dollars)
$100,000 +33.33%
$75,000
Colleyville program revenue, 2020-25
Consumer participation
$1.2M $800K $400K
3,140 +60.61%
1,955
Number of purchases
24,378 +44.05%
16,923
$0
SOURCE: CITY OF SOUTHLAKE/COMMUNITY IMPACT
*CITY OFFICIALS ARE STILL CALCULATING MONEY INVESTED THROUGH THE CHRISTMAS GIFT CARD PROGRAM, WHICH ENDED JAN. 9. SOURCE: CITY OF COLLEYVILLE/COMMUNITY IMPACT
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