BY HEATHER MCCULLOUGH & CODY THORN
The impact
What’s next
The Texas General Store moved from Main Street in Grapevine to the mall in March to gain more consistent foot tra c, owner Jessica Cruz said. “While the festivals and holiday season were great revenue generators for our business, the times between were very slow compared to the business volume at Grapevine Mills,” Cruz said in an email. Though the transition into the mall was a strug- gle with moving expenses, Cruz reported that the consistent tra c throughout the year in Grapevine Mills made it worthwhile. “Our previous location was in an outdoor foot tra c area,” Cruz said. “We’ve had a tornado warning during a festival and ice storm on a Saturday in December. These are times we had hoped for the highest sales, but customer volume was non-existent.” According to data from Placer AI, Main Street in Grapevine received 44,000 visits in December while Grapevine Mills received 1.4 million. “Grapevine is all about tourism,” Giacomarro
The development is not limited to just the mall. Across FM 2499, Floor & Decor will open a new location this spring at 3200 Grapevine Mills Parkway. “Grapevine Mills has been a long- standing economic development partner for the city of Grapevine and the Grapevine Chamber,” said RaDonna Hessel, CEO of the Grapevine Chamber of Commerce. “Historically, [malls] provided an exceptional tax base for the community.”
Visitors to Grapevine Mills In 2025, Grapevine Mills had more than 9 million visitors for the third year in a row.
8.8M
2019
5.1M
2020
7.7M
2021
7.9M
2022
9.1M
2023
9.3M
2024
9.2M
2025
SOURCE: GRAPEVINE MILLS COMMUNITY IMPACT
2499
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said. “[Grapevine Mills is] a microcosm for what the city is set up for. We have the hotel rooms, we have the atmosphere that we’ve created. Having that partnership [with the mall] is a game changer.”
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GRAPEVINE COLLEYVILLE SOUTHLAKE EDITION
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