Business
BY AMIRA VAN LEEUWEN
Einhorn Training Co. forges community through tness
Taylor Reber realized the importance of having a gym community after the onset of the COVID-19 pandemic led to the closing of gyms and other businesses across the country, which is what inspired her and her husband, Grant, to open their own gym in New Braunfels. Einhorn Training Co. opened its doors to the New Braunfels community in October 2020. What they o er The membership-based gym o ers one-hour functional tness classes at various times through- out the day. “Functional tness is taking the normal move- ment patterns that we do in everyday life and training them in the gym, maybe at heavier loads or higher rep counts so that way life in general feels easier,” Reber said. Training modalities include strength training, weightlifting, plyometrics, Olympic lifting and gymnastic skills. All programming is written in-house, meaning workouts are not outsourced from a general company, Reber added. A membership for unlimited classes costs $175 per month and a three days a week membership costs $150 per month. In their own words “You don’t have to be in shape to get in shape,” Reber said. “Don’t let fear stop you from showing up—just show up and give us what you got and we’ll meet you where you are and we’ll help take you where you want to go.”
Some workouts are cardio-based and others are geared more toward heavy lifting.
COURTESY EINHORN TRAINING CO.
725
N
149 Ferryboat Lane, New Braunfels www.einhorntrainingco.com
Einhorn Training Co. is owned by Taylor and Grant Reber.
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