BUSINESS FEATURE
BY WARREN BROWN
A VARIETY OF VINTAGE Guadalupe Vintage & Co. o ers a curated selection of vintage and classic items for sale at competitive prices, some of which have never been worn or used. At right are several examples of available products.
Many of the jewelry items are made or sourced from local vendors.
Cowhide bags and multiple racks of cowboy boots are for sale at Guadalupe Vintage & Co.
A variety of vintage and classic items are o ered at the shop in Gruene.
PHOTOS BY WARREN BROWN COMMUNITY IMPACT NEWSPAPER
Guadalupe Vintage&Co. A fashion journey through the ages awaits shoppers in Gruene J esi Lindeman is one of
refreshed before being displayed. However, Lindeman said signs of wear can add charm to some of her store’s o erings. “It’s got character; distressed is what we call it,” Lindeman said. “Sometimes the more distressed and the older the item is, the better it makes it.” Some of the more nostalgia-in- ducing pieces of clothing to be o ered include a rare Willie Nelson raglan baseball tee and a nev- er-worn antelope leather two-piece suit from the now defunct Cutter Bill’s Western World, which closed in Dallas in 1985. Lindeman said shoppers were likely to nd a better deal on these and other items in her shop than on online marketplaces such as Facebook or Ebay. “They’ll nd something [in
store], and then they’ll go online and see if they can nd it cheaper, but they don’t because I kind of price it around that area but a little bit lower,” she said. Lindeman selects the clothing and accessories based on her own taste and style, which has been strong enough to land her styling gigs for Stetson photo shoots and local fashion shows. The success of her business fol- lowing her return to New Braunfels as an adult provides a source of local pride for Lindeman as well as her connections to other local businesses, which she honors with the “& Co.” in her business’s name. “I’ve had a lot of help from these lovely people, my vendors in my shop, but I am really proud of myself for kind of creating this whole business and brand,” she said.
the many New Braunfels residents who spent their teenage summers working at Schlitterbahn and other local insti- tutions, but now she is the proud owner of her own shop in Gruene. Lindeman opened Guadalupe Vintage & Co. in Oct. 2020, and o ers a variety of vintage and locally made products, including clothing, hats and plants, as well as accessories such as boots, belts and jewelry. It even carries a selection of records from Stingray Records. To source her wares, Lindeman relies in part on a network of vintage vendors and pickers, and she spends a large part of her time traveling to view and select the products she will sell. Although some may be used, items are thoroughly cleaned and
Jesi Lindeman is the owner of Guadalupe Vintage & Co. in Gruene.
GuadalupeVintage&Co. 1720 Hunter Road, Ste. C, New Braunfels 737-228-7230 www.instagram.com/ guadalupevintageandco Hours: Wed.-Mon. 11 a.m.-5 p.m.; closed Tue.
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NEW BRAUNFELS EDITION • MARCH 2022
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