McKinney | December 2023

BY SHELBIE HAMILTON

What they’re saying

The outlook

Hotel projects underway and planned for McK- inney could garner more hotel stays from corpo- rate clients, a demographic the city has struggled to entice, Werner said. Walkable and luxury developments with hotels in neighboring cities, such as Watters Creek in Allen and Legacy West in Plano, are attracting corporate clients from McKinney, he said. “It’s hard to compete in that sandbox … [when] you just don’t have what they’re really wanting,” Werner said. One project underway that could address that gap is the Denizen Hotel. The boutique hotel, which broke ground in late September, will include 102 rooms across four stories with high-end design and amenities. The hotel is being developed by hotel develop- ment firm Archstreet McKinney and is expected to be completed in November 2024, Managing Direc- tor Michael Mueller said. The project is located in mixed-use development District 121, and will be

As more hotels come online, city officials are considering ways to capitalize on tourism-boosting events. Events such as the Byron Nelson golf tournament attract travelers staying in hotels and generates millions for the city’s economy. It reached a peak of over $80 million in local economic output in 2023, according to a study of the event. “The McKinney community drives our success,” Tournament Director Jon Drago said in a statement. “They have shown a real appetite for professional golf and family fun.” Werner said the Visit McKinney organization is working on attracting sporting and other events to the McKinney area. “Our vision is to be the most welcoming gem in North Texas,” he said.

"McKinney is losing quite a bit of business to Plano, Frisco [and] Allen for those travelers who really want something either walkable or more lifestyle boutique [style] or upscale."

MICHAEL MUELLER, ARCHSTREET MCKINNEY MANAGING DIRECTOR

within walking distance to the restaurants and amenities in that development. “We’re really hoping that [it] becomes kind of like a jumping off place for District 121,” Mueller said. Other hotel projects underway include a Tru by Hilton hotel, an Avid Hotel, an AC Marriott hotel, an Echo Suites hotel and a resort hotel in Craig Ranch. These projects are expected to add about 800 hotel rooms to the city’s existing 1,770 guest rooms, according to data from Visit McKinney.

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