BUSINESS FEATURE Firedisc Flagship store oers cooking supplies, family fun W hen Hunter and Gri Jag- gard opened the agship Firedisc store in Katy in to a Houston welding shop with a goal to create the world’s most innovative portable cooker. BY MORGAN JONES
November, they aimed to make it a place where friends and family could gather, feel welcome and leave ready to get cooking. In the months since, the Houston natives and founders of Firedisc, which sells portable propane cook- ers and a variety of cooking tools, accessories and apparel, have achieved that goal—having hosted free events with live music, food, drinks and kids activities. The community-oriented mindset is important as their products are designed to make cooking outside accessible, easy and fun, Hunter said. “That’s really our product line—it’s about family and friends,” Hunter said. “It’s about cooking outdoors, gath- ering around each other and sharing those experiences.” The path that led to Firedisc began years ago when Gri was diagnosed with multiple sclerosis. “The news was impactful on our family, but we kind of gured we can feel sorry for ourselves, or we can go beat this thing,” Hunter said. They started a team for Bike MS: Texas MS 150, a two-day fundraising cycling ride, and over the years it became the largest noncorporate team in the United States, Hunter said. Eventually, after seeing their success in fundraising and partnering together, the brothers began considering a business venture. Both were invested in commercial real estate careers, but they soon found themselves taking a napkin drawing of a Firedisc prototype
Now, just over a decade after their creation, Firedisc products are online and in about 700 stores across 44 states. Opening the agship store marked an exciting moment for Firedisc, Gri said. “We’ve tried to have it be a place where there is something for the whole family,” Gri said. As far as the products themselves, Firedisc cookers are built to last, Gri said. The cookers re up fast, season like a cast-iron skillet, clean up quickly with water, and are designed to be eas- ily taken apart for travel and storage. A Firedisc can be used to cook anything, they said, suggesting steak, funnel cake, and macaroni and cheese. “There’s nothing you can’t cook on there,” Gri said. The Katy store also is lled with cooking accessories, Firedisc apparel, seasonings, wagyu beef and more, oering customers everything they need to be able to leave the store ready to start cooking. In the years ahead, the brothers plan to open up additional stores across the country. For now, they are continuing to get their name out into the Katy community and are looking forward to hosting more events, including cooking classes and tailgating parties, in the near future. “Like our store, a Firedisc is fun to use and creates a place for people to literally gather around and enjoy a social atmosphere,” Hunter said. “It’s unlike any other cooker.”
Brothers Hunter and Gri Jaggard founded Firedisc in 2010 in an attempt to create theworld’s most innovative portable cooker. (Morgan Jones/Community Impact Newspaper)
BREAKDOWNOF THE BACKYARD BUNDLE Firedisc sells a variety of bundled products to t the needs of all cooks, whether the individual plans to cook at sporting events, on camping trips or anywhere in the outdoors. The Backyard Bundle is the most popular purchase. ($639.96)
1 The original Firedisc 36-inch-tall portable propane cooker. The walled disc is designed to contain high volumes of food and liquids, and the 36-inch height puts it at a convenient table height.
2 4-foot conversion adapter hose with auginator
3 Ultimate cooking weapon. Made with stainless steel and a rubber molded grip, the cooking weapon is an oversized 20-inch long spatula with a 5.5-inch-wide spatula shovel.
4 Firedisc universal cover. The 22-inch di- ameter cover is hand- made with waterproof material, is portable and zips up at.
Firedisc 23501 Cinco Ranch Blvd., Ste. H140, Katy 281-396-4392 www.redisccookers.com Hours: Mon.-Sat. 10 a.m.-9 p.m., Sun. noon-6 p.m.
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KATY EDITION • MAY 2021
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