From the cover
Developer brings Austin-area businesses, revamps Round Rock center
Two-minute impact
Rock Creek Plaza The plaza included ARA Diagnostic Imaging, Kerbey Lane Cafe and other ventures before new tenants moved in. Open 1 Amy’s Ice Creams 2 ARA Diagnostic Imaging 3 Kerbey Lane Cafe 4 P. Terry’s Burger Stand
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Starting with the opening of Tumble 22 in 2021, Lewis has been working to curate a shopping center of Texas-based businesses familiar to Round Rock residents. Such a center, he said, lls the gap between national brands—which he has turned away—and one-o mom and pop shops. “The premise is absolutely to work with as many local brands as possible,” Lewis said. “I’ve always had this belief that these guys would do the best in a development with other brands like them. I’ve never really seen somebody exclusively do that. I felt like the shopping center in Round Rock was a really good place to try that.” Since 2021, Lewis has secured leases with businesses known across the state, including Tyler’s, Amy’s Ice Creams, JuiceLand, Via 313, Tumble 22, Ramen Tatsuya, Velvet Taco and P. Terry’s Burger Stand.
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5 Tumble 22 6 Velvet Taco 7 Via 313 Coming soon 8 JuiceLand ( Space currently occupied by Mr. Gatti’s Pizza) 9 La Tapatia Mexican Restaurant
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(Reopening in 2024) 10 Ramen Tatsuya 11 Tyler’s
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Timeline of recent openings Since Lewis began his curation of businesses in Rock Creek Plaza in 2021, seven Texas-based brands have opened or announced their future tenancy in the center. The opening date for Ramen Tatsuya has not been announced.
The background
Justin Dermit, director of marketing and e-commerce for sports outfitter Tyler’s, said he’s heard many stories from the construction crew remodeling the old theater about growing up in the area and going to the dollar theater. The Cinemark Movies 8 located in the center’s northeast corner made Rock Creek Plaza an entertainment hub upon its opening in 1987. Lewis said he aims to make the center once again a place for people to bring their families.
March Tumble 22 opens
May Amy’s Ice Creams opens
October Velvet Taco opens
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January P. Terry’s Burger Stand opens
December Via 313 Pizza opens
Spring Tyler’s to open
Early JuiceLand to open
SOURCE: DANLY PROPERTIES/COMMUNITY IMPACT
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