Frisco November 2020

FRISCO FRESH MARKET Revitalizing the


Building out the Frisco Fresh Market development has been years in the making.

Dedicated to thecommunity. Dedicated toyour smile.

Frisco City Council approves plans for the 32.6-acre Frisco Fresh Market

Fall 2015

Spring 2016 Workers break ground on Frisco Fresh Market Spring 2018 Outdoor market opens Construction begins on the food hall building Winter 2019 The Taste Buds Group begins interior work on the food hall








Main Street Food Hall Frisco Fresh Market


Main Street Food Hall expected to open

Early 2021


Frisco Square 3


Planning amid the pandemic The Taste Buds Group is working with a third-party developer on an app and a web-based platform that will enable guests to order online and have their food delivered to their table. This saves guests’ time by pre- senting all of the menu options in one interactive space. “You can spend more time with the people you brought there than ... in lines, waiting for your food,” Croft said. This app will also help make the food hall “pandemic-proof,” Farr said. In the event of another virus surge that shuts restaurants down, Main Street Food Hall will trans- form into a “ghost kitchen” at which guests order food to go, Farr said. “Everybody’s still going to be work- ing and pumping out orders, and [everything] will be fully integrated with all the third-party platforms and delivery platforms,” he said. A takeout center inside the food hall will be available for the facilita- tion of takeout and curbside orders, Croft said. As Frisco continues to navigate the COVID-19 pandemic, Cheney said, ensuring the city is as pandem- ic-ready as possible is essential for the future. “If we saw similar situations like we did earlier in the spring, as far as restaurant closures and having to make more to-go orders, they would very easily be able to pivot [to] these types of concepts to cater to that and give consumers a lot of di " erent choices,” he said. Connections to nearby developments Main Street Food Hall will be part of the larger Frisco Fresh

Market development, which was ! rst approved by City Council in 2015. The outdoor market, which opened in 2018, is right next door. Original plans for the food hall were in the works by the Frisco Fresh Mar- ket, said Preston Cheng, the market’s junior developer. “But we met these guys, [the Taste Buds Group],” Cheng said. “They have had a past in doing concepts like these, and it just made a lot of sense.” In the future, the food hall is likely to add nightlife opportunities, Cheng said, which will bene ! t apartment dwellers in the area. Alcohol services from the food hall will enhance the market’s o " erings as well, he said. Frisco Fresh Market’s days of oper- ation, Saturdays and Sundays, may be expanded to include Thursdays and Fridays, whichwould give guests more opportunities to engage with both the market and food hall, Cheng said. “We see a lot of great synergy and opportunity in opening up this next phase,” he said. Cheney said the market and food hall will “complement each other very well.” Furthermore, the addition of Main Street Food Hall will help to con- nect surrounding entertainment areas, such as Frisco Square, downtown, The Rail District and Toyota Stadium. “With these types of development in between, you’re going to really start to blur those lines a little bit, which is de ! nitely a goal of ours—where, in the end, it’ll feel like one continuous dis- trict,” he said. Miranda Jaimes contributed to this report.

Kyle Walkington, DDS


For more information, visit .



Powered by