Frisco November 2020


to enhance that.” Smock said he expects his busi- ness, which opened in February at 6363 Dallas Pkwy., Ste. 115, Frisco and specializes in coaching, club- # t- ting and golf-related # tness, to be a great # t with the PGA of America. “It can only help [our business],” Smock said. “They’ve dubbed [Frisco] ‘the Silicon Valley of golf,’ and we sort of fall right into the mix. I love the fact that the PGA is looking at unique ways to grow the game.” Having a “rich sports environ- ment” is part of what helped draw PGA of America to Frisco, Crall said, as golf was one of the few major pro- fessional sports not already repre- sented in Sports City USA. Given the PGA’s move, Crall said he expects other related businesses will likely follow. “We welcome golf companies of all shapes and sizes to consider Frisco,” he said. “Frisco is leaning in from an entrepreneurial, innovative mindset, not just in golf or in sport, but in a broader context. That’s going to be a further magnet to attract companies.”

a game, a golf industry workforce and an industry supply chain that mirror America,” Cross said. “Right now, across those three sectors, the sport is still, demographically, a bit homogeneous from a gender and, even more so, a race and ethnicity perspective.” Kristof Ulenaers and Madison Lewis, two college golfers from the University of North Texas, got the chance to tour the courses with Crall in early March, and each said they were impressed by the development. Lewis called it a “great opportunity” for people throughout the metrop- lex, and Ulenaers said the o " erings at the PGA of America are perfect for someone like him. “I don’t see myself [ever] not being involved with golf,” he said. “I’m so passionate about it.” ‘Rich sports environment’ That passion for the game of golf is something Integrity Golf Perfor- mance founder Ben Smock said already exists throughout Frisco. “There’s already a buzz, with PGA coming to town,” Smock said. “There’s such a rich history and golf culture in [the metroplex] and Texas in general, so I think this is only going

The PGA of America development is a public-private partnership that teams the PGA of America and Omni Stillwater Woods with the city, Frisco Economic Development Corp., Frisco Community Development Corp. and Frisco ISD.

$520M+ total in public- private investment

$35M in public $2.5 BILLION in economic impact over the next 20 years


660 -acre PGA Frisco campus 106,000 -square-foot headquarters facility on 6.2-acres

150 employees at headquarters before growing to 250 employees initially working

200+ people working on-site each day during construction

23 championships through 2034


development. It’s all hands-on,” Mar- latt said. “The building that we have designed is really an exciting labo- ratory for adult learners to come in [and] try new techniques [and] new technologies that relate to business and teaching the game.”

Sandy Cross, chief people o ! cer for PGA of America, said there will also be employment opportunities for people from all backgrounds in the community. “Our vision across all of our inclu- sion and diversity e " orts is to create

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