BUSINESS FEATURE
BY ZACHARIA WASHINGTON
Fletcher’s Florals Liberty Hill-based orist curates custom bouquets O wner Shauna Wardlaw established Fletcher’s Florals in Liberty Hill in August 2021 after initially operating the business out of her home. Fletcher’s Florals is named after peonies, dahlias, hydrangeas, and pink or purple roses. Since opening, Wardlaw said Fletcher’s has been very well received by the Liberty Hill community, and her customer base is continuing to grow. With the business being on the front- age road of Hwy. 29, it is visible and accessible to everyday commuters. Fletcher’s Florals Wardlaw’s rst Great Dane, who died shortly after moving into her home in Liberty Hill. Naming the business after Fletcher was a tribute to him, she said. Located o
Owner Shauna Wardlaw operated the business out of her home before opening Fletcher’s Florals off Hwy. 29 in Liberty Hill in August 2021.
ZACHARIA WASHINGTONCOMMUNITY IMPACT
“MY PRIORITY IS MAKING SURE THAT I’M CREATING SOMETHING THAT THE PERSON WHO IS RECEIVING IT
is a sponsor of the bimonthly Liberty Hill market, which is free for vendors, but costs are still involved to host and promote the event. Wardlaw said she often provides discounts, donates
Hwy. 29, Fletcher’s Florals specializes in fresh, custom-made ower arrangements for special occa- sions, events and holidays. Customers
IS GOING TO LIKE.” SHAUNA WARDLAW, OWNER
can get bouquets with their choice of owers, colors, sizes and shapes as well as cards, party favors and decor. Being one of two orists in the Lib- erty Hill area, Wardlaw said her clients’ favorite aspect about Fletcher’s Florals is the attention to small details. “My priority is making sure that I’m creating something that the person who is receiving it is going to like,” she said. “It’s not about me; it’s about whoever is going to be taking it home.” The shop o ers a boutique feel, a smaller cooler—which allows the opportunity to rotate the oral arrangements more frequently, keep- ing them fresh—and specialty owers that are not found in typical grocery stores. Wardlaw said these features set Fletcher’s apart from other orists. Some of the commonly ordered owers at Fletcher’s include
owers and gives a portion of the shop’s proceeds back to nonprots in e orts to give back to the community. For the remainder of this year, Wardlaw said she hopes to grow the shop’s ower subscriptions and continue to build awareness about the business. In the future, Ward- law plans to expand the space at Fletcher’s Florals and install a larger walk-in cooler to house a wider selection of owers. Wardlaw said there are no plans to expand Fletcher’s Florals to other cities, and right now her “sights are only on Liberty Hill.” “We are passionate about owers, and that transforms into passion for our clients and anyone who is coming here looking for owers,” she said. “At the end of the day, they are our top priority.”
Popular owers at Fletcher’s Florals includes purple and pink roses as well as peonies, dahlias and hydrangeas.
During the spring, customers can build their own bouquet by selecting from the shop’s flower bar.
ZACHARIA WASHINGTONCOMMUNITY IMPACT
COURTESY FLETCHER’S FLORALS
ORDERING A CUSTOM ARRANGEMENT Customers pick: Shauna provides:
Shauna then ties the arrangement with a bow and places it inside a ower box. The arrangement is ready for customer pickup.
Bouquet shape
Water with ower food Care instructions
Size
Color
Vase
Fletcher’s Florals 13651 W. Hwy. 29, Ste. C, Liberty Hill 512-694-1100 https://etchersorals.square.site Hours: Mon. 11 a.m.-5 p.m., Tue.-Fri. 10 a.m.-5 p.m., Sat. by appointment only, closed Sun.
29
1869
LIBERTY HILL
332
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Hiring all positions $13 up to $20/hr
Great benefits Scholarship program Sundays off Open Interviews are being held Wednesdays and Thursdays from 2pm -6pm at both Cedar Park and Leander locations
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