Local farmers and artisan markets growing From the cover
Two-minute impact
Regional markets 1 Sazón Latin Market
Leander
1
183
• Pop-up market, varying dates • 1717 Scottsdale Drive, Leander • Products sold: prepared food and drinks 2 Texas Farmers’ Market at Bell • All year long weekly, Saturday 9 a.m.-1 p.m. • 200 S. Bell Blvd., Cedar Park • Products sold: produce, meat, homemade goods, prepared foods and more 3 NightMarket.fun • Annual market, varying dates • 1510 Alexis Drive, Cedar Park • Products sold: handmade goods, art, prepared food and more 4 Lakeline Farmers Market • All year long weekly, Saturday 9 a.m.-1 p.m. • 11200 Lakeline Mall Drive, Cedar Park • Products sold: produce, meat, homemade goods, prepared foods and more
SCOTTSDALE DR.
Saturdays in Cedar Park and far Northwest Austin oer residents access to locally sourced and handmade oerings. From jewelry to heirloom tomatoes and single-ingredient dog treats, pop-up booths across town are stocked with diverse products. Since the relocation of Texas Farmers’ Market at Bell in May 2024, the creation of Lakeline Farmers Market in September 2024 and the expansion of NightMarket.fun to Cedar Park this October, organizers and vendors are seeing an inux of interest in local consumption. “That’s one thing that’s really unique about farmers markets is that you get those individual one-on-one relationships with people, other vendors and customers that you don’t necessarily get when you go to the grocery store,” said Molly Pantalone, owner of Amber Oaks Ranch. “Especially when you’re talking to people that produce your food. It makes a big dierence.”
183A TOLL
2
Cedar Park
3
ALEXIS DR.
LITTLE ELM TRL.
45 TOLL
4
LAKELINE MALL DR.
LAKE CREEK PKWY.
ANDERSON MILL RD.
ANDERSON MILL RD.
SOURCES: SAZON LATIN MARKET, TEXAS FARMERS MARKET AT BELL, NIGHTMARKET.FUN, LAKELINE FARMERS MARKET, MOTHER ACRES/ COMMUNITY IMPACT
620
N
Bell District timeline 2014 City of Cedar Park adopts the Bell Boulevard Redevelopment Master Plan 2020 RedLeaf selected as the master developer 2021 Construction on the new library begins 2024 • May: Texas Farmers’ Market at Bell moves to the Bell District • November: new Cedar Park Public Library opens, Bell District grand opening • December: Bell Park opens
The background
Managing the impact
The push for a space that mimics a traditional downtown for residents began in 2014 when the city adopted the Bell Boulevard Redevelopment Master Plan; construction on the initial land- scape began in 2021 in partnership with RedLeaf development firm. The 54-acre development includes a dedicated market space for Texas Farmers’ Market at Bell. Construction on the Bell District is expected to continue in 2026 with mixed-use residential and retail businesses.
Texas Farmers’ Market at Bell first sprouted up at Lakeline Mall in 2010, making the move to the new Bell District for customers wanting a more pedestrian-friendly location, Execu- tive Director Laura McDonald said. At their very first market, before moving to the mall 15 years ago, McDonald said they sold out of product in the first few hours. “It was definitely proof of concept that people were eager and excited to support local farmers and ranchers,” McDonald said. Lakeline Farmers Market moved into the Lakeline Mall space in September 2024, bringing together a new cohort of 34 local vendors to occupy the mall parking lot, offer- ing customers accessible parking in a familiar location, according to market manager Emylee Boone.
• January:The Backyard at Bell opens 2025
SOURCE: THE BELL DISTRICT/COMMUNITY IMPACT
A closer look
Weekly attendance
Weekly attendance at Texas Farmers’ Market at Bell has reportedly doubled since making the move to the Bell District, according to marketing manager Mallory Bush. Weekly attendance is now between 2,000-3,000, according to Ryan McCulloch, vice president of development at RedLeaf Properties. In 2024, the market saw about $3.5 million in esti- mated local economic impact, across the estimated 100 vendors. Lakeline Farmers Market attendance ranges from 450-800 people each week, Boone said.
Weekly range (low)
Weekly range (high)
Market
# of vendors
3,000
Texas Farmers’ Market at Bell Lakeline Farmers Market
Texas Farmers’ Market at Bell
Approximately 100
2,000
800
NightMarket.fun
120+
450
Lakeline Farmers Market
30+
SOURCES: TEXAS FARMERS’ MARKET AT BELL, LAKELINE FARMERS MARKET, NIGHTMARKET.FUN/COMMUNITY IMPACT
SOURCES: REDLEAF PROPERTIES, EMYLEE BOONE/COMMUNITY IMPACT
20
COMMUNITYIMPACT.COM
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