Development
BY SHAHERYAR KHAN
City greenlights first digital billboard
Affordable housing opening in 2025 The New Braunfels Food Bank-sponsored Apple Seeds Apartments—an affordable housing initiative for families with chil- dren—broke ground in June and is expected to be completed by the fall of 2025, said Eric Cooper, CEO of the San Antonio Food Bank. The backstory Cooper said the development is part of a partnership to provide more affordable housing options in New Braunfels.
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New Braunfels City Council approved the con- version of an existing billboard along I-35 to a new digital format that will be used for public safety communications, promoting local events and providing the city with advertising opportunities. The two-minute impact Christopher Looney, director of planning and development services for the city, said at a Nov. 12 council meeting that as part of the agreement with the billboard owner, the city will receive free advertising space on the digital billboard, which will rotate between city-sponsored messages and emergency communications, Looney said. The city plans to utilize this space to promote: • Local events • Provide weather updates • Local and state emergency messages
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Additionally, the agreement stipulates that the billboard owner, Lamar Advertising, must remove three other existing billboards across the city as a condition of the digital conversion. The draft agreement indicates all four of these signs must be fully removed before the converted digital one could become operational. “These emergency messages will remain in that rotation for 48 hours, unless more or less time is requested, depending upon the nature of the emergency message,” Looney said.
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HealthCare. Better Together.
Wishing Your Family a Healthy Holiday Season Happy holidays from your partners in care at Resolute Baptist Hospital. This year, we are grateful to provide our community with quality care close to home. We wish you good health, peace and joy this holiday season.
Find your partner in care at ResoluteHealth.com
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