BY IAN PRIBANIC
The production facility allows for deep cleaning to sanitize a variety of clothing.
Cinch Cleaners Hours: Mon.-Fri. 7 a.m.-7 p.m., closed Sat.-Sun. 817-482-1888 www.cinchcleanerstexas.com AREA LOCATIONS
Sheri Brunson, who owns multiple Cinch Cleaners locations in Dallas-Fort Worth, has been a business owner for more than two decades, but even she is struggling with a new normal amid the COVID19 pandemic. (Photos by Ian Pribanic/Community Impact Newspaper) Cinch Cleaners COVID19 pandemic presents unique challenges for local entrepreneur L ike many business owners in the Southlake area, Sheri Brunson has had to make home, Cinch Cleaners saw a signi- cant downturn from its highest-vol- ume customers, Brunson said. clean your clothes.” Cinch Cleaners oers a variety
Cinch Cleaners has locations in Southlake, Fort Worth, Keller, Roanoke and Justin. 1. 1500 N. Kimball Ave., Southlake 2. 3400 Texas Sage Trail, Ste. 164, Fort Worth 3. 100 Lamar St., Keller 4. 1112 Hwy. 377, Ste. 104, Roanoke 5. 950 FM 156, Ste. 2, Justin
of services, from dry cleaning and wash-and-fold laundry service to special services for wedding dresses, leather and household items, such as pillows and comforters. The business also remains committed to its main goals, which Brunson said is all based on the core beliefs of quality work and excep- tional customer service. “Customer service is by far the most important thing [we] can do well,” she said. “When you establish that rapport, they become your family.” The Southlake location is at 1500 N. Kimball Ave., Southlake.
changes to stay aoat amid the coronavirus pandemic. Brunson, who has been the owner and operator of Cinch Cleaners for more than 20 years, made a number of adjustments at her locations in Southlake, Keller, Roanoke, Justin and Fort Worth beginning June 1. “We’ve changed our hours and our days,” Brunson said. “All of our stores are open Monday through Friday from 7 a.m. to 7 p.m., but as far as production goes, … it’s been a little bit of a struggle.” As the pandemic progressed and more people began working from
Business is down 70% from a year ago, and the decrease in the volume of work required has made it dicult to keep people employed full-time. “If we only have ve pieces of clothing to clean, we’re not going to need 10 people at the production facility,” she said. However, there have been some signs of a return to the way life used to be before the COVID-19 pandemic, Brunson said. “It’s starting to pick up,” she said. “We just saw a customer we haven’t seen since March. Things haven’t changed here, as far as our ability to
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