2 0 2 2 A N N U A L C O M M U N I T Y G U I D E
Trendy evolution Since it opened more than 24 years ago in 1997, Grapevine Mills has seen plenty of changes and an evolution in its retail o erings. Major chain retailers such as JCPenney and Sears, for example, have come and gone. Cresswell said o ering diverse options gives Grapevine Mills lever- age to survive within a constantly changing economy—especially during the COVID-19 pandemic—while also meeting the needs of consumers. “Grapevine Mills really has an established and steadfast footprint, and they weathered the ebbs and ows of the economy successfully,” she said. “We feel given the market’s very diverse economy, we really do not anticipate that any past, present or potentially future hindrances will have any major impact on our business.” The mall features 180 shopping, dining and entertainment tenants, according to its website. “I think they did a phenomenal job of shifting,” Grapevine Chamber of Commerce CEO RaDonna Hessel said. “As the economy changes, people’s shopping habits change. They took a
In addition to its dining and retail o erings, Grapevine Mills has several destination tenants with uses including entertainment, esports and traditional sports. AN ENTERTA I NMENT HUB
AMC Theatres
Entertainment Retail
Dining
Sea Life
Legoland
Round One
Peppa Pig World of Play
The Escape Game
Belong Gaming
All On Target
Rainforest Cafe
Fieldhouse USA
SOURCE: SIMON PROPERTY GROUP COMMUNITY IMPACT NEWSPAPER
proactive approach of how to bene t the various businesses that were within the mall as well as our community.” While the increased demand in online shopping has fueled concern about the future of malls, Hunter said there is reason for optimism as many people still prefer the social experi- ence of shopping in person. “Actually malls, as we come out of the pandemic, are one of the strongest-performing sectors in the
country,” he said. “Online sales make up about 20% of retail sales right now. The other 80% are purchased in a physical store.” With an in ux of people moving to North Texas, Grapevine Mills remains a key attraction in the metroplex, Hessel said. “It was a tremendous regional draw for not just Grapevine, but for the entire area, and it de nitely bene ted
the city through sales tax generation as well as just the tourism aspect of it,” Hessel said. “People coming from outside of the community to spend their money in Grapevine—it also bene ts surrounding businesses, i.e. restaurants, hotels, attraction.”
For more information, visit communityimpact.com .
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GRAPEVINE COLLEYVILLE SOUTHLAKE EDITION • JANUARY 2022
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