BUSINESS FEATURE Velvet Rose Esthetics Business owner aims to heal body, mind with skin care A fter spending 17 years in the medical eld, Amber Hinton is applying what she learned about the body to a new area: beauty. She opened Georgetown-based Velvet Rose Esthetics on Feb. 2, 2022, in downtown before relocating the business to Sedro Crossing, a new business and medical oce park, in January. “[My medical background] has helped tremendously because I understand how the body works and the nervous system,” Hinton said. “I understand that skin is so much deeper than what you see; it’s what’s inside as well because when you are stressed, it puts a lot of stress on your body and on your skin.” The change in Hinton’s career path came during the pandemic, when she was laid o from a previous job and turned 40 in the same year. “I didn’t know what I was going to do at that point, so I was kind of grasping for straws,” she said. “I always loved beauty; I always loved skin.” She went to the Aveda Arts & Sciences Institute in Austin to study esthiology and now oers a host of services, including facials, lashes, brows, dermaplaning and chemical peels. Hinton tailors her services for each client’s speci c skin care needs. She also aims to be an aordable esthetician, using and recommending products with quality ingredients that will not break the bank. “I like to make sure that my client has a whole experience with me from the time they walk in the door,” Hinton said. Hinton—a military wife and mother of three—said her faith plays a central role in how she conducts business, allowing her to connect with clients. “I believe that the work I do is really good not just for your skin, but for your spirit,” Hinton said. BY CLAIRE SHOOP
CREATING A CLIENT EXPERIENCE Velvet Rose Esthetics owner Amber Hinton said she aims to give each client a complete experience. The steps to her customer service include:
Setting a relaxing mood with a candle lit, clean and ready room as well as oering a heated spa bed and robe Providing a wide range of customized services including facials, waxing, eyebrow and lash care, and dermaplaning Following up with new clients and rst-time facial clients the day after service Requiring a preappointment consent form and questionnaire asking about client preferences, favorite aromatherapies and skin care concerns
Amber Hinton opened Velvet Rose Esthetics in February 2022 and recently relocated the business.
PHOTOS BY CLAIRE SHOOPCOMMUNITY IMPACT
She prepares the room for each client, oering a clean, relaxing environment.
BECOMING VELVET ROSE ESTHETICS Hinton said the components of the company’s name come from: • Her association of velvet with soft and smooth textures • Her middle name, Rose
Hinton carries out all aspects of the business from marketing to booking to the laundry and cleaning.
Velvet Rose Esthetics 4861 Williams Drive, Ste. 107, Georgetown www.instagram.com/velvetrose2022 Hours: Mon., Wed.-Thu. 9 a.m.-6 p.m.; Fri. 9 a.m.-7 p.m.; Sat. 9 a.m.-4 p.m., closed Sun. and Tue.
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GEORGETOWN EDITION • APRIL 2023
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