BUSINESS FEATURE
BY ZACHARIA WASHINGTON
STEPBYSTEP SUGARING Holly Middour received her esthetician license and primarily focuses on sugaring hair removal services. Here is how the sugaring process works at Southern Sugar and Brow:
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A client goes into a private room where their skin is cleaned and prepped with baby powder. Sugar is applied in the opposite direction of hair growth. Sugar is icked in the direction of natural hair growth. A steam towel is applied, any ingrown hairs are removed and aftercare balm is applied.
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CHOOSING SUGARING
Sugaring is a gentler form of hair removal.
It leaves a longer-lasting, smoother nish.
From left: Owners Holly Middour and Lee Anne Fry opened Southern Sugar and Brow in 2019.
Sugar wax is made up of sugar, lemon juice and water.
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PHOTOS BY ZACHARIA WASHINGTONCOMMUNITY IMPACT
Southern Sugar and Brow Beauty studio pampers guests with skin care, hair removal services A fter being exposed to sugaring hair removal in California, twin sisters Lee Anne Fry and Holly Middour wanted
from home, where you can come in and just relax,” Middour said. “It’s always just a hangout type of vibe, and women do love to come here and just kind of unwind.” Fry previously worked in human resources before gaining experience in permanent cosmetics, microblading and ombre brow services. Middour worked in cancer care prior to receiving her esthetician license and focusing on sugaring. The business prioritizes customer service and building up condence in women, Fry said. She said women’s empowerment is what sets the beauty studio apart from others. “Building up women is just one of the leading motivators in building
this business. Building women’s condence and how they feel about themselves, it’s just important to us,” she said. Since opening, Southern Sugar and Brow has expanded its building and sta. This year, Middour and Fry are looking to open another location in Liberty Hill or Cedar Park. Middour said they want Southern Sugar and Brow to be the face of sugaring in Texas while still keeping its hometown feel. “It’s so important to give back to yourself. We’re all going a hundred miles a minute,” Fry said. “You have to love yourself ... to be able to pour into other people.”
Southern Sugar and Brow 303 US 183, Ste. 2, Leander 512-492-2169 www.southernsugarandbrow.com Hours: Mon. 10 a.m.-6 p.m., Tue.- Wed. 10 a.m.-8 p.m., Thu.-Fri. 10 a.m.- 6 p.m., Sat. 9 a.m.-4 p.m., closed Sun.
to bring those services to Central Texas, establishing Southern Sugar and Brow in August 2019. Sugaring is a gentler hair removal form of waxing. Sugar wax is made of sugar, water and lemon juice, and it has longer-lasting, smoother eects, Fry and Middour said. Also oered at the studio is a vari- ety of relaxing beauty services, such as facials, Botox and llers, airbrush tanning, permanent makeup, lash and brow services, teeth whitening, tiny tattoos and energy healing. “[You can] nd a little oasis away
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