New Braunfels Edition | November 2024

Business

BY THALIA GUZMAN

Staunch Traditional Outtter’s’ hats are featured in a variety of styles and colorways.

Staunch Traditional Outtters is located at 297 W. San Antonio St., New Braunfels.

PHOTOS BY THALIA GUZMANCOMMUNITY IMPACT

Staunch Traditional Outtters oers innovation Eric Quintanilla, owner of Staunch Traditional Outtters, aimed to create a lifestyle brand that resonates with customers and stands out in a saturated market by staying true to the brand and incorporating modern twists on traditional designs. The background

Eric Quintanilla is the owner of Staunch Traditional Outtters in New Braunfels.

Staunch Traditional Outtters oers a wide range of curved and at snapbacks. One of Quintanilla’s designs features a line of perforated hole hats which allow ventilation for avid outdoor enthusiasts. His designs include a wide range of trendy colorways that cater to all styles of fashion. Quintanilla’s creative vision for his brand has granted him collaborations with Whataburger, The Texas Wildlife Association and more. What’s in a name The name of the store is coined from Quintanil- la’s love for the outdoors. “I was very dedicated to my tranquil space and it made sense to name the store after something I love and that I’m so committed to,” Quintanilla said.

Quintanilla’s passion for apparel, creativity and love for shing was the inspiration behind launch- ing his brand in September 2015. Prior to starting his company, he worked in the oil eld. His love for the outdoors sparked the idea of elevating outdoor traditional hats. “I like that my expression of art denitely is displayed on me as I’m walking. I like shoes, bright colors, all of that stu,” Quintanilla said.

297 W. San Antonio St., New Braunfels www.staunchtradition.com

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